Facebook Ad Manager

Creative Chaos; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

A marketing firm in Karachi is seeking a Facebook Ad Manager to create and optimize advertising campaigns. The ideal candidate will have experience in managing Facebook Ads, strong analytical skills, and the ability to craft engaging ad copy. Responsibilities include audience research, monitoring performance metrics, and collaborating with marketing teams. This is an opportunity to drive engagement and lead generation in a fast-paced environment.

Qualifications

• Proven experience managing Facebook Ads campaigns with a strong track record of successful results.
• Deep understanding of Facebook Ads Manager and related tools.
• Strong analytical skills with ability to interpret data and adjust campaigns accordingly.
• Strong analytical skills to interpret data and optimize campaigns.

Responsibilities

• Plan, create, and manage Facebook ad campaigns across various objectives.
• Conduct thorough audience research and segmentation.
• Monitor campaign performance metrics and KPIs.
• Monitor KPIs and optimize campaigns for ROI.
• Manage budgets and bidding strategies for cost-efficiency.
• Perform A/B testing on creatives and audiences.
• Stay updated with Facebook policies and trends.
• Prepare reports on performance and insights for stakeholders.
• Collaborate with marketing to align ads with strategy.

Skills

Managing Facebook Ads campaigns

Analyzing campaign performance data

Audience targeting and segmentation

Creating engaging ad copy

Strong analytical skills

Project management skills

Copywriting

Communication

Project Management

Education

Bachelor's degree in Marketing, Advertising, or a related field

Tools

Facebook Ads Manager

Power Editor

Job description

Job Summary

As the Facebook Ad Manager, you will be responsible for creating, managing, and optimizing Facebook advertising campaigns to drive engagement, leads, and conversions. You will analyze campaign performance data to maximize ROI and ensure alignment with marketing goals.

Responsibilities

• Plan, create, and manage Facebook ad campaigns across various objectives including awareness, traffic, conversion, and lead generation
• Conduct thorough audience research and segmentation to target relevant demographics effectively
• Develop compelling ad creatives and copy in collaboration with content and design teams
• Monitor campaign performance metrics and KPIs; analyze data to optimize campaigns for better results
• Manage budgets and bidding strategies to maximize cost-efficiency and ad performance
• Perform A/B testing on ad creatives, formats, and audiences to identify the most effective strategies
• Stay up-to-date with Facebook Ads platform updates, policies, and industry trends
• Prepare regular reports on campaign performance and insights for stakeholders
• Collaborate with marketing team to integrate Facebook ads with overall marketing strategies

Requirements

• Proven experience managing Facebook Ads campaigns with a strong track record of successful results
• Deep understanding of Facebook Ads Manager, Power Editor, and related tools
• Experience with audience targeting, retargeting, and segmentation techniques
• Strong analytical skills with ability to interpret data and adjust campaigns accordingly
• Ability to create engaging ad copy and collaborate with design teams
• Excellent communication and project management skillsUp-to-date knowledge of Facebook advertising policies and best practices
• Experience with A/B testing and optimization strategies
• Ability to manage budgets and meet campaign objectives efficiently
• Bachelor's degree in Marketing, Advertising, or a related field preferred