External Communications Department

sbp.org.pk; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

State Bank of Pakistan (SBP) in Karachi invites applications for the Data Analyst - Media Monitoring role in the External Communications Department. The candidate will develop dashboards, visualize media metrics, and deliver actionable insights for senior management.

The position requires a 16-year degree in a relevant field, strong analytics capabilities, and experience in media monitoring and sentiment analysis. Equal opportunity employer and competitive compensation offered.

Qualifications

• Bachelor's or Master's degree (16 years) in relevant fields.
• HEC-recognized university degree.
• Strong analytical and communication skills.

Responsibilities

• Develop and manage dashboards to visualize media metrics and campaign performance.
• Serve as POC and refine dashboards for evolving needs and trends.
• Act as focal point for media monitoring agency for sentiment analysis and real-time reporting.
• Provide in-depth media coverage analysis using advanced analytics tools for senior management.
• Track sentiment, share of voice, tone and narrative shifts across media platforms.
• Categorize media stories for archival and ensure follow-up stories are included.
• Conduct comparative analysis against industry benchmarks.
• Develop standard reporting frameworks, KPIs and benchmarks for visibility and reputational impact.
• Support crisis communications with timely alerts and rapid analytical briefs.
• Perform any other task assigned by senior management.

Skills

Dashboard development

Data visualization

Sentiment analysis

Media monitoring

KPI development

Education

Bachelor's or Master's degree (16 years) in Data Analytics, Business Analytics, Computer Science, Media Sciences, Mass Communication, Business Administration and Economics

Job description

State Bank of Pakistan (SBP), the Central Bank, is looking for talented and energetic candidates for the following OG-3 position in External Communications Department (ECD), based in Karachi.

Data Analyst - Media Monitoring

Key responsibilities of the incumbent will include, but not limited to, the following:

• Develop and manage interactive dashboards to visualize key media metrics, campaign performance, and sentiment analysis, ensuring the senior management has timely access to actionable insights.
• Act as Point of Contact (POC) and ensure continuous improvement and refinement in media monitoring dashboards, in line with evolving business needs and emerging media trends, to deliver more insightful, customized reports.
• Act as Focal Person for electronic & social media monitoring agency for enhancing media monitoring processes, including sentiment analysis, trend detection, and content categorization, to ensure accurate, real-time reporting.
• Ensure to provide in-depth analysis of media coverage by using advanced analytics tools; identify trends, patterns, and emerging topics, and present findings through visually compelling and easy-to-understand dashboards for the Bank's senior management.
• Track and analyze media sentiment, share of voice, tone, and narrative shifts related to SBP and the financial sector across print, electronic, and digital media platforms.
• Divide media stories into categories for archival needs and ensure all follow-up stories are made part of the relevant category.
• Conduct comparative analysis of SBP's media presence against industry benchmarks to identify strengths, gaps, and improvement opportunities.
• Develop standardized reporting frameworks, KPIs, and benchmarks to evaluate media visibility, reputational impact, and communication effectiveness.
• Support crisis communications and reputational risk management by providing timely alerts, issue escalation insights, and rapid analytical briefs during sensitive media situations.
• Perform any other task assigned by the senior management from time to time.

Eligibility Criteria

Bachelor's or Master's degree (with a minimum of 16 years of education) in Data Analytics, Business Analytics, Computer Science, Media Sciences, Mass Communication, Business Administration and Economics from a reputable HEC recognized university.

Compensation

Competitive market based compensation package backed by attractive salary and well-rounded benefits structure as per Organization's rules.

We are an Equal Opportunity Employer. Females, candidates from minorities, transgender persons and persons with disability are encouraged to apply.

Any candidate who misinforms, attempts to influence the recruitment process in any manner, tries to obtain support for his/her candidature by inappropriate means or tampers with evidence of his/her age, educational and other certificates, shall be disqualified from the current and any future recruitment process at the Bank; even if the candidate is otherwise eligible. Candidate who fails to provide the required information or documents or does not meet the specified criteria as per advertisement shall be disqualified from the current drive.