External Communications Department (ECD)

sbp.org.pk; Karachi Division; Presencial; PKR 1.800.000 - 2.400.000; Jornada completa

Descripción de la vacante

State Bank of Pakistan (SBP) seeks a seasoned Media Relations Officer (OG-3) in Karachi. You will act as the primary liaison between SBP and media, identify opportunities, organize interviews, and manage press conferences around policy events.

Required are 10 years of banking/media experience, strong Urdu/English content skills, and expertise in crisis communications and media strategy. Salary and benefits follow SBP rules.

Formación

• Bachelor’s or Master’s degree in relevant fields.
• 10 years of work experience, preferably in banking media.
• Experience with media relations and policy communications.

Responsabilidades

• Act as primary media contact for SBP with national and international outlets.
• Identify media opportunities, pitch stories, and arrange interviews and press conferences.
• Translate complex documents into Urdu or English for media use.
• Prepare background notes and explanatory materials for public understanding.
• Maintain journalist databases and build relationships with editors and reporters.
• Monitor media coverage and produce senior management reports.
• Plan press conferences and coordinate media for policy announcements.
• Respond to media inquiries with cross-department coordination.
• Coordinate journalist capacity-building workshops and content workflows.

Conocimientos

Media relations

Crisis communications

Content management

Digital news platforms

Educación

Mass Communications

Journalism

Data Analytics

Finance

Descripción del empleo

StateBank of Pakistan
Excellent Career Opportunities

State Bank of Pakistan (SBP), the Central Bank, is looking for talented and energetic candidates for the following OG-3 position in External Communications Department (ECD), based in Karachi.

Media Relations Officer (OG-3)

Key Responsibilities:

• Act as a primary point of contact between the central bank and national, regional, and international media organizations.
• Proactively identify media opportunities, pitch stories, and facilitate interviews, briefings, and press conferences for senior officials.
• Maintain and regularly update a comprehensive database of journalists, editors, and media stakeholders.
• Translate complex economic, financial, and policy documents into clear, accurate Urdu language suitable for media and public dissemination.
• Prepare background notes, fact sheets, and explanatory materials to support public understanding of the bank’s policies and mandate.
• Have excellent command on tickers’ extraction, editing press releases/ media briefs and other SBP content.
• Develop and maintain strong working relationships with editors, reporters, producers, and key opinion makers across print, electronic, and digital media.
• Proactively pitch SBP’s initiatives, policy measures, and institutional achievements to media outlets with a view to enhancing positive visibility and balanced coverage.
• Monitor daily media coverage across print, broadcast, and digital platforms, and produce analytical reports for senior management.
• Plan and manage press conferences, media briefings, and communications following Monetary Policy Committee announcements.
• Coordinate media arrangements for speeches, major announcements, and high‑profile institutional events.
• Respond to media enquiries in a timely and accurate manner by coordinating internally across SBP departments and subsidiaries to ensure consistency and reliability of information.
• Arrange capacity building workshops for journalists in major cities of the country, especially where SBPBSC field offices are located by coordinating with business departments, media houses/press clubs and NIBAF to ensure most relevant topics have been chosen.
• Should have proficiency in content management workflows and editorial planning.
• Strong experience in digital news platforms including content strategy, content creation and posting.
• Keep close coordination with PID for successful completion of senior government functionaries’ visits; share content with PID, as and when required.
• Play key role in crisis communications by reaching out to relevant persons/organizations across print, digital and electronic media in a timely manner and effectively convey SBP's version across various media strands; ensure 24/7 tracking of media in a crisis scenario.
• Deliver any other tasks as asked by the senior management from time to time.

Category Eligibility Criteria

Education

• Bachelor’s or Master's degree (with a minimum of 16 years of education) in Mass Communications, Media Sciences, Journalism, Data Analytics, Finance, Economics or Business Administration from reputable HEC recognized university.

Age

• Maximum 40 years, as on the date of advertisement.

Experience

• 10 years of work experience. Relevant experience in covering the banking sector, financial markets and regulatory authorities will be preferred.

Compensation

Competitive market based compensation package backed by attractive salary and well‑rounded benefits structure as per Organization's rules.

We are an Equal Opportunity Employer. Females, candidates from minorities, transgender persons and persons with disability are encouraged to apply.
Any candidate who misinforms, attempts to influence the recruitment process in any manner, tries to obtain support for his/her candidature by inappropriate means or tampers with evidence of his/her age, educational and other certificates shall be disqualified from the current and any future recruitment process at the Bank; even if the candidate is otherwise eligible. Candidate who fails to provide the required information or documents or does not meet the specified criteria as per advertisement shall be disqualified from the current driive.