Media Monitoring Data Analytics (External Communications)

sbp.org.pk; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

State Bank of Pakistan (SBP) in Karachi invites applications for the Data Analyst - Media Monitoring role in the External Communications Department. The candidate will develop dashboards, visualize media metrics, and deliver actionable insights for senior management.

The position requires a 16-year degree in a relevant field, strong analytics capabilities, and experience in media monitoring and sentiment analysis. Equal opportunity employer and competitive compensation offered.

Qualifications

• Bachelor's or Master's degree (16 years) in relevant fields.
• HEC-recognized university degree.
• Strong analytical and communication skills.

Responsibilities

• Develop and manage dashboards to visualize media metrics and campaign performance.
• Serve as POC and refine dashboards for evolving needs and trends.
• Act as focal point for media monitoring agency for sentiment analysis and real-time reporting.
• Provide in-depth media coverage analysis using advanced analytics tools for senior management.
• Track sentiment, share of voice, tone and narrative shifts across media platforms.
• Categorize media stories for archival and ensure follow-up stories are included.
• Conduct comparative analysis against industry benchmarks.
• Develop standard reporting frameworks, KPIs and benchmarks for visibility and reputational impact.
• Support crisis communications with timely alerts and rapid analytical briefs.
• Perform any other task assigned by senior management.

Skills

Dashboard development

Data visualization

Sentiment analysis

Media monitoring

KPI development

Education

Bachelor's or Master's degree (16 years) in Data Analytics, Business Analytics, Computer Science, Media Sciences, Mass Communication, Business Administration and Economics

Job description

State Bank of Pakistan (SBP) in Karachi invites applications for the Data Analyst - Media Monitoring role in the External Communications Department. The candidate will develop dashboards, visualize media metrics, and deliver actionable insights for senior management.

The position requires a 16-year degree in a relevant field, strong analytics capabilities, and experience in media monitoring and sentiment analysis. Equal opportunity employer and competitive compensation offered.