Email Outreach & Lead Generation Specialist

LEGILEGACY; Saddar; On-site; PKR 9,690,000 - 15,227,000; Full time

Job summary

LEGILEGACY, a digital agency, is seeking an Email Outreach & Lead Generation Specialist to identify potential clients, craft personalized cold emails, manage follow-ups, and book qualified appointments for our sales team.

The role targets US market opportunities, requires 1–2 years in B2B outreach, and you will work on-site during night shifts to align with US business hours. Strong English and CRM proficiency are essential.

Qualifications

• 1–2 years of practical cold email outreach or B2B lead generation experience.
• Strong written English for US business audiences.
• Experience managing outreach campaigns from prospect research through follow-up and meeting booking.
• Familiar with outreach tools like Apollo, Hunter, LinkedIn Sales Navigator, Instantly, Smartlead, Lemlist, or similar platforms.
• Understanding of email verification, deliverability, segmentation, and campaign testing.
• Ability to recognize potential website and digital marketing needs.
• CRM, Google Sheets, and Excel proficiency for organizing and reporting.
• Willingness to work on-site during a night shift aligned with US business hours.

Responsibilities

• Research target businesses and decision-makers for our services.
• Write personalized cold emails and manage outreach sequences.
• Qualify prospects and schedule meetings for the sales team.
• Monitor deliverability, reporting, and campaign health.

Job description

Job Type: Full-time | Night Shift | 9PM - 6AM

About LEGILEGACY

LEGILEGACY is a digital agency providing website development, UI/UX design, SEO, and Google and Meta advertising services. We help businesses strengthen their online presence and generate more opportunities through effective websites and digital marketing.

We are looking for an Email Outreach & Lead Generation Specialist who can identify potential clients, write personalized cold emails, manage follow-ups, and turn conversations into qualified appointments for our sales team.

This role focuses on acquiring clients for agency services, particularly in the US market.

Key Responsibilities

Prospect Research & List Building

• Research businesses that could benefit from our website, SEO, design, and advertising services.
• Identify relevant decision-makers, including business owners, founders, and marketing managers.
• Build and maintain accurate prospect lists using LinkedIn, business directories, company websites, and lead research tools.
• Verify contact information, remove duplicates, and organize prospects by industry, location, and service opportunity.
• Review prospects' websites and online presence to identify specific, relevant outreach angles.

Email Copywriting & Campaign Management

• Write clear, personalized cold emails with compelling subject lines and practical calls to action.
• Create outreach sequences covering initial contact and follow-up messages.
• Tailor messaging to different industries and decision-makers.
• Set up, launch, and manage campaigns through email outreach platforms or our internal CRM.
• Test messaging, subject lines, offers, and follow-up timing to improve results.
• Present offers such as website audits, design previews, and introductory calls accurately and professionally.

Reply Management & Appointment Setting

• Monitor replies and respond promptly in professional English.
• Answer initial questions, handle common objections, and identify genuine interest.
• Qualify prospects based on their needs, service fit, and project timing.
• Schedule meetings with qualified prospects and provide the sales team with clear notes.
• Maintain consistent follow-ups with interested leads.
• Respect opt-outs and maintain accurate suppression lists.

Deliverability & Reporting

• Monitor bounce rates, delivery issues, spam complaints, and overall campaign health.
• Understand the role of SPF, DKIM, and DMARC and coordinate technical changes with our development team.
• Maintain clean lists and responsible sending practices.
• Track positive replies, qualified leads, booked meetings, attendance, and resulting opportunities.
• Provide weekly reports explaining campaign results, challenges, and planned improvements.
• Keep lead statuses and communication history updated in the CRM.

Required Skills & Experience

• At least 1-2 years of practical experience in cold email outreach, B2B lead generation, or appointment setting.
• Strong written English, with the ability to write natural, personalized messages for US business audiences.
• Experience managing outreach campaigns from prospect research through follow-up and meeting booking.
• Familiarity with tools such as Apollo, Hunter, LinkedIn Sales Navigator, Instantly, Smartlead, Lemlist, or similar platforms.
• Understanding of email verification, deliverability, segmentation, and campaign testing.
• Ability to recognize potential website and digital marketing needs.
• Confidence using CRMs, Google Sheets, and Excel to organize and report on outreach.
• Strong attention to detail, follow-through, and time management.
• Willingness to work on-site during a night shift aligned with US business hours.

Preferred Qualifications

• Previous experience working for a web development, SEO, or digital marketing agency.
• Experience targeting US businesses, particularly contractors, remodeling companies, home service providers, or other service-based businesses.
• Proven results generating qualified appointments for agency services.
• Experience working with custom CRMs and automated follow-up workflows.
• Ability to coordinate with sales, design, and development teams to prepare relevant outreach offers.

What Success Looks Like

• Accurate prospect lists that match our target client profile.
• Relevant, personalized campaigns that generate meaningful conversations.
• A consistent flow of qualified appointments.
• Prompt reply handling and reliable follow-ups.
• Clear reporting and measurable improvements in campaign performance.

Compensation

Salary will be discussed based on relevant experience, skills, and demonstrated results.

We are looking for someone who can turn thoughtful research and strong communication into qualified sales opportunities.