Email Marketing Specialist

Ips BPO; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

Ips BPO is seeking an Email Marketing Specialist in Lahore to lead email campaigns from planning through optimization. You will craft email content, segment audiences, set up automation workflows, and track performance to drive improvements.

Successful candidates will analyse KPI data, run A/B tests, and optimize campaigns to maximize engagement and conversion across multiple programs.

Qualifications

• Experience planning and executing multiple email campaigns.
• Ability to write copy and segment audiences for targeted emails.
• Familiarity with automation tools and A/B testing to optimize campaigns.
• Proficiency in analyzing email KPIs to drive improvements.

Responsibilities

• Email Campaign Management
• Email Content Creation & Audience Segmentation
• Email Automation & Optimization
• Performance Tracking & Reporting

Skills

Campaign planning

Copywriting & segmentation

Automation tools & A/B testing

Email KPIs analytics

Job description

Responsibilities

• Email Campaign Management
• Email Content Creation & Audience Segmentation
• Email Automation & Optimization
• Performance Tracking & Reporting

Key Skills

• Knowledge of campaign planning, skills in campaign execution, and the ability to manage multiple campaigns effectively.
• Knowledge of copywriting and audience segmentation, skills in content creation, and the ability to deliver personalized emails to target audiences..
• Knowledge of automation tools and A/B testing, skills in workflow setup, and the ability to optimize campaigns for better results..
• Knowledge of email marketing KPIs, skills in data analysis, and the ability to evaluate performance and recommend improvements..