Campaign Executive

Software Finder; Punjab; Sur place; PKR 800 000 - 1 100 000; Plein temps

Résumé du poste

Software Finder is seeking a Campaign Executive to manage and execute B2B email marketing campaigns. You will own day-to-day tasks from setup to reporting, building sequences, and maintaining data quality in Salesforce.

You will drive campaign planning across verticals, run A/B tests, ensure regulatory compliance, and help generate a steady flow of qualified leads for the sales team.

Qualifications

• 1–3 years of experience in B2B email marketing, outbound campaigns or lead generation.
• Hands-on experience with Salesforce for campaign, contact and lead management.
• Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot).
• Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists.
• Solid understanding of audience segmentation and targeting for B2B campaigns.
• Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management.
• Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation.
• Familiarity with lead generation funnels and the use of lead magnets.
• Experience in SaaS, a B2B marketplace or across multiple verticals is a plus.
• Strong attention to detail and the ability to manage several campaigns at once.
• Clear, professional written English.
• Bachelor's degree in Marketing, Business or a related field.

Responsabilités

• Set up, launch and manage B2B email campaigns end to end, from list upload to final send.
• Build and schedule email sequences and follow-ups in line with the campaign calendar.
• Use Salesforce to manage prospect records, campaign members, activity logging and lead status.
• QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits.
• Monitor campaign inboxes daily, categorize replies and act on them promptly.
• Source, clean, enrich and maintain prospect data for each campaign.
• Deduplicate records, validate email addresses and standardize fields before upload.
• Segment audiences by vertical, industry, company size, job title, geography and buying intent.
• Keep prospect and campaign data accurate and up to date in Salesforce.
• Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona.
• Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns.
• Ensure all campaigns comply with applicable email regulations and company policy.
• Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly.
• Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation.
• Manage sending volumes and mailbox warm-up, and flag authentication issues to the relevant team.
• Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce.
• Support the creation and distribution of lead magnets to drive engagement.
• Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign.
• Produce weekly and monthly performance reports that highlight what is working and recommend improvements

Connaissances

B2B email marketing

Outbound campaigns

Lead generation

Formation

Bachelor's degree in Marketing or Business

Outils

Salesforce

Outreach

Apollo

Instantly

Lemlist

HubSpot

Description du poste

We are hiring a Campaign Executive to execute and manage Software Finder's B2B email marketing and lead generation campaigns.

You will own the day-to-day running of campaigns: campaign setup, prospect data management, email scheduling, inbox monitoring, lead identification and performance reporting. The goal is smooth campaign execution and a consistent flow of qualified leads.

From the start, you will execute live email campaigns while building a clear understanding of the team's core lead generation objectives, existing campaign strategies and the approaches used across different verticals.

Responsibilities

• Set up, launch and manage B2B email campaigns end to end, from list upload to final send




• Build and schedule email sequences and follow-ups in line with the campaign calendar




• Use Salesforce to manage prospect records, campaign members, activity logging and lead status




• QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits




• Monitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptly




• Source, clean, enrich and maintain prospect data for each campaign




• Deduplicate records, validate email addresses and standardize fields before upload




• Segment audiences by vertical, industry, company size, job title, geography and buying intent




• Keep prospect and campaign data accurate and up to date in Salesforce




• Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona




• Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns




• Ensure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policy




• Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly




• Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation




• Manage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant team




• Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce




• Support the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagement




• Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign




• Produce weekly and monthly performance reports that highlight what is working and recommend improvements

Requirements

• 1–3 years of experience in B2B email marketing, outbound campaigns or lead generation




• Hands-on experience with Salesforce for campaign, contact and lead management




• Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot)




• Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists




• Solid understanding of audience segmentation and targeting for B2B campaigns




• Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management




• Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation




• Familiarity with lead generation funnels and the use of lead magnets




• Experience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plus




• Experience in SaaS, a B2B marketplace or across multiple verticals is a plus




• Strong attention to detail and the ability to manage several campaigns at once




• Clear, professional written English




• Bachelor's degree in Marketing, Business or a related field