Lead Graphic Designer

Abendsoft Ltd.; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Abendsoft Ltd. is seeking an experienced Creative Team Lead to guide the creative department, elevate the quality of work, and grow the design team.

You will shape the visual direction across brands, establish workflows, mentor designers, and ensure assets meet brand standards, business goals, and performance expectations. Collaboration with management, marketing, and development is essential.

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, Marketing, or a related field.
• 6+ years of professional design experience, preferably within e-commerce, retail, or digital marketing environments.
• Previous experience leading, mentoring, or managing creative teams.
• Strong portfolio demonstrating branding, digital design, e-commerce, and marketing work.

Responsibilities

• Lead, mentor, and support the design team on a daily basis.
• Define and communicate the creative vision for projects, campaigns, and brand initiatives.
• Review and approve creative work before final delivery.
• Provide clear, constructive feedback that helps designers improve and grow.
• Establish and maintain high creative standards across all projects.
• Ensure all creative work aligns with brand positioning, customer expectations, and business goals.
• Raise the overall standard of design, storytelling, and visual communication across the organization.
• Foster a collaborative, accountable, and performance-driven team environment.
• Oversee product listing creatives, storefront assets, promotional banners, and campaign visuals.
• Guide the creation of conversion-focused assets for online marketplaces and e-commerce stores.
• Collaborate with marketing teams to optimize creatives based on performance insights and customer behavior.
• Partner with marketing teams to identify opportunities for improving click-through rates, engagement, and conversions.

Skills

Team leadership

Mentoring

Creative direction

Branding

Project management

Communication

Design critique

Education

Bachelor's degree in design

Tools

Adobe Creative Suite

Figma

Adobe XD

AI tools (Midjourney, Runway)

Job description

We are a fast-growing e-commerce company operating across multiple online platforms and product categories. Our focus is simple: delivering exceptional customer experiences through great products, strong branding, and high-performing creative content.

As our business continues to scale, we're looking for an experienced Creative Team Lead to help lead our creative department, elevate the quality of our work, and support the growth of our design team.

This role is ideal for someone who combines strong creative expertise with leadership skills and understands how effective design contributes to customer engagement, brand growth, and business performance. You'll play a key role in shaping the visual direction of our brands while helping build the systems, processes, and team culture needed to support long-term growth.

As Creative Team Lead, you will be responsible for leading and developing the creative team while ensuring all visual content meets brand standards, business objectives, and performance expectations.

Beyond creating great design work, you will help define creative direction, improve workflows, mentor designers, and ensure that every asset produced contributes to the business's success.

You will work closely with management, marketing, operations, and development teams to bring ideas to life and maintain a consistent creative vision across all customer touchpoints.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Responsibilities

• Lead, mentor, and support the design team on a daily basis.
• Define and communicate the creative vision for projects, campaigns, and brand initiatives.
• Review and approve creative work before final delivery.
• Provide clear, constructive feedback that helps designers improve and grow.
• Establish and maintain high creative standards across all projects.
• Ensure all creative work aligns with brand positioning, customer expectations, and business goals.
• Raise the overall standard of design, storytelling, and visual communication across the organization.
• Foster a collaborative, accountable, and performance-driven team environment.

Creative Quality & Brand Management

• Ensure brand consistency across all customer touchpoints and channels.
• Maintain, refine, and evolve brand guidelines as needed.
• Monitor the quality and accuracy of all creative assets before publication.
• Develop systems and standards that improve design consistency and execution.
• Ensure all creative output reflects the quality and positioning of our brands.

E-commerce Creative Direction

• Oversee product listing creatives, storefront assets, promotional banners, and campaign visuals.
• Guide the creation of conversion-focused creative assets for online marketplaces and e-commerce stores.
• Ensure designs effectively communicate product value and improve customer engagement.
• Collaborate with marketing teams to optimize creatives based on performance insights and customer behavior.
• Partner with marketing teams to identify opportunities for improving click-through rates, engagement, and conversions.
• Use customer insights, testing, and performance data to inform creative decisions and recommendations.

Marketing & Campaign Support

• Collaborate with marketing teams on product launches, seasonal campaigns, promotions, and advertising initiatives.
• Contribute creative concepts and campaign ideas that support business objectives.
• Review advertising creatives, email marketing assets, social media content, and landing page designs.
• Ensure all marketing materials align with brand strategy and campaign goals.
• Help translate business objectives into compelling visual communication.

Website & User Experience

• Oversee website visuals, landing pages, and customer-facing digital experiences.
• Work closely with developers and marketers to improve usability and conversion rates.
• Ensure consistency across desktop and mobile experiences.
• Identify opportunities to improve user experience through thoughtful design and creative problem-solving.

Team & Project Management

• Manage project priorities, timelines, and team workloads.
• Coordinate resources to ensure projects are delivered on time without compromising quality.
• Identify bottlenecks and proactively solve workflow challenges.
• Maintain visibility across multiple projects and stakeholders.
• Communicate project status, risks, and recommendations to management.

Creative Operations & Innovation

• Build and refine scalable creative workflows that improve efficiency, collaboration, and output quality.
• Establish review processes, quality control standards, and best practices across the creative department.
• Assist with hiring, onboarding, and training new designers.
• Stay informed about design, branding, e-commerce, and digital marketing trends.
• Explore opportunities to improve team performance through better tools, systems, and processes.
• Identify ways to leverage emerging technologies and AI tools to support creative excellence and operational efficiency.

Requirements

• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, Marketing, or a related field.
• 6+ years of professional design experience, preferably within e-commerce, retail, or digital marketing environments.
• Previous experience leading, mentoring, or managing creative teams.
• Strong portfolio demonstrating branding, digital design, e-commerce, and marketing work.
• Expert-level proficiency in Adobe Creative Suite.
• Working knowledge of Figma, Adobe XD, or similar design tools.
• Strong understanding of branding, typography, layout, visual hierarchy, and color systems.
• Understanding of customer behavior, e-commerce best practices, and conversion-focused design.
• Experience reviewing and providing feedback on creative work across product listings, websites, advertising creatives, email campaigns, and social media content.
• Experience incorporating AI tools and emerging technologies into creative workflows to improve efficiency, collaboration, and output quality.
• Comfortable using platforms such as ChatGPT, Gemini, Midjourney, Higgsfield, Runway, Adobe Firefly, and similar tools for research, ideation, content creation, image generation, and creative exploration.
• Ability to evaluate, direct, and refine AI-generated outputs while maintaining strong creative judgment, brand consistency, and commercial effectiveness.
• Passion for exploring new technologies and helping teams adopt smarter, more efficient ways of working.
• Excellent communication, leadership, organizational, and problem-solving skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Interested in this position? Click below to apply.