E-COMMERCE & DIGITAL GROWTH MANAGER

Life Style Snacks Pvt Ltd; Lahore; On-site; PKR 2,790,000 - 3,348,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Life Style Snacks (Pvt.) Ltd. is seeking a commercially driven E-Commerce & Digital Growth Manager to build and lead the D2C digital business in Pakistan. The role requires hands-on experience with D2C platforms, marketplaces and performance marketing to drive profitability.

You will own the e-commerce P&L, lead a growing team, and coordinate with Production and Supply Chain to optimize stock and delivery. A dynamic, entrepreneurial mindset is essential for success in this manufacturing

Qualifications

• 5-8 years of e-commerce/digital commerce experience.
• Minimum 3 years of hands-on Pakistan D2C/e-commerce experience.
• Demonstrated experience scaling a physical consumer product brand online.

Responsibilities

• Build and execute the D2C and e-commerce growth strategy.
• Manage own website and marketplaces like Daraz and Foodpanda.
• Lead performance marketing across Meta, Google and other channels.
• Develop content, influencer and digital acquisition programs.
• Drive AOV with bundles, subscriptions and promotions.
• Own e-commerce P&L and reporting to CEO.

Skills

5-8 years exp

Pakistan D2C

Brand scaling online

FMCG familiarity

Tools

Shopify / D2C

Meta Ads Manager

Google Ads / Analytics

Meta Pixel / tracking

COD & courier ops

CRM / WhatsApp retention

Job description

PKR 250,000-300,000 per month + Performance Bonus

Reports directly to the CEO

Life Style Snacks (Pvt.) Ltd., a food manufacturing company based in Lahore, is looking for a commercially driven E-Commerce & Digital Growth Manager to build and lead our direct-to-consumer digital business in Pakistan.

We are developing a focused portfolio of differentiated sugar-free, protein and better-for-you bakery and snackingproducts.

This is not a social media posting role and not simply a marketplace administration position.

We are looking for someone who has previously built or scaled a successful Pakistan-based D2C/e-commerce business and understands the complete commercial equation:

KEY RESPONSIBILITIES

• Building and executing the company's D2C and e-commerce growth strategy
• Managing and growing sales through the company's own website and relevant online platforms including Daraz, Foodpanda/pandamart and other leading marketplaces
• Managing Meta/Facebook/Instagram, Google and other digital performance marketing channels
• Developing a strong content, UGC, influencer and digital acquisition engine
• Building product bundles, offers, subscriptions and promotions to increase Average Order Value and repeat purchases
• Managing website merchandising, product pages, conversion optimisation and checkout performance
• Developing and maintaining the company's WhatsApp, CRM, email/SMS and customer-retention programmes
• Managing COD confirmation, courier performance, delivery success and Return-to-Origin (RTO)
• Coordinating closely with Production and Supply Chain to maintain optimum stock availability without excessive finished-goods inventory
• Monitoring marketplace commissions, discounts, advertising expenditure, courier costs and returns
• Preparing a daily/weekly CEO e-commerce dashboard
• Managing agencies, content resources and junior e-commerce staff where required
• Building a small, high-performance e-commerce team as the business grows
• Taking complete ownership of the e-commerce P&L

KEY PERFORMANCE INDICATORS

• Net Delivered E-Commerce Sales
• Contribution Margin / Profitability
• Customer Acquisition Cost (CAC)
• Blended ROAS / Marketing Efficiency Ratio (MER)
• Average Order Value (AOV)
• Website Conversion Rate
• 30/60/90-day Repeat Purchase Rate
• COD Confirmation Rate
• Delivery Success Rate
• Customer database and CRM growth
• Inventory availability and stock-out rate
• Digital advertising efficiency
• Growth in profitable repeat customers

Followers, impressions and likes alone will NOT be considered measures of success.

QUALIFICATIONS & EXPERIENCE

• 5-8 years of relevant e-commerce/digital commerce experience
• Minimum 3 years of hands-on Pakistan D2C/e-commerce experience
• Demonstrated experience scaling a physical consumer product brand online
• Strong preference for candidates from FMCG, food, health & wellness, nutrition, beauty/skincare, consumer products or other repeat-purchase D2C businesses

Candidates should have strong practical experience with:

• Shopify or equivalent D2C platforms
• Meta Ads Manager
• Google Ads / Google Analytics
• Meta Pixel / Conversion API / tracking
• COD and Pakistan courier operations
• RTO and delivery-performance management
• WhatsApp/CRM/customer retention
• Performance marketing
• Inventory and fulfilment coordination
• Digital P&L and contribution-margin analysis

WE WANT TO SEE WHAT YOU HAVE ACTUALLY BUILT

Shortlisted candidates should be able to demonstrate:

• Monthly online revenue they personally managed
• Revenue growth achieved
• Monthly digital advertising spend managed
• CAC achieved
• ROAS/MER achieved
• Average Order Value
• Website conversion rate
• Delivery/RTO performance
• Contribution or profitability of the e-commerce business

Candidates who have personally built or scaled a Pakistan e-commerce business to PKR 5 million+ monthly sales will be strongly preferred.

THE PERSONALITY WE ARE LOOKING FOR

We are looking for someone who is:

• Highly entrepreneurial and commercially minded
• Extremely hands-on
• Fast-moving and execution focused
• Highly accountable
• Comfortable taking ownership of results rather than giving explanations
• Strong enough to challenge assumptions and recommend changes
• Able to operate independently with direct CEO access
• Highly disciplined with numbers and follow-up
• Comfortable working in a manufacturing environment
• Curious and constantly testing new ideas
• Personally committed to building something rather than simply holding a job
• High-integrity and transparent in reporting results

The ideal candidate should think like an owner of the e-commerce business, not merely an employee managing digital channels.

REPORTING LINE

This position will report directly to the CEO based outside Pakistan and will have direct responsibility for the growth, profitability and performance of the company's e-commerce business.

COMPENSATION

PKR 250,000-300,000 per month + performance-linked bonus, depending on experience and demonstrated capability.

Exceptional candidates with a proven track record of building a substantial and profitable Pakistan D2C business may be considered separately.

HOW TO APPLY

Please apply through LinkedIn with your CV and a short note answering the following:

1. How many years of Pakistan D2C/e-commerce experience do you have?
2. What is the highest monthly online revenue you have personally managed?
3. Which brands/categories have you worked with?
4. What monthly advertising budget have you managed?
5. What CAC, ROAS/MER and AOV did you achieve?
6. What was your website conversion rate?
7. What experience do you have with COD, RTO and courier operations?
8. Which platforms have you personally managed - Shopify, Daraz, Foodpanda or others?
9. What was your role in profitability/P&L management?
10. Current salary and expected salary.

Important: Only candidates with proven hands-on e-commerce growth experience should apply.