Director Creatives & Brands

iGATE Technology; Islamabad; On-site; PKR 12,000,000 - 18,000,000; Full time

Benefits offered by this job

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym’s Free of Cost

Participatory Fund

Market Competitive Salary

Learning & Challenging WorkEnvironment

Amazing Work Culture

Paid Time off

Group Life Insurance

Maternity Leaves and many more

Job summary

RDX Sports in Islamabad, Pakistan, seeks a senior marketing and brand leader to drive global brand strategy, e-commerce growth, and Shopify development. This onsite role leads creative, content, paid and organic marketing efforts across international markets.

You will align brand positioning with business growth, manage budgets and KPIs, mentor multidisciplinary teams, and drive ROI through integrated campaigns, analytics, and digital transformation. Competitive salary and benefits offered.

Qualifications

• Minimum 12–15+ years in brand management, marketing, or digital commerce.
• Minimum 5 years of senior leadership experience.
• Experience with internationally recognised brands and global e-commerce.
• Experience leading creative, content, paid media, organic marketing, and performance marketing.
• Must be onsite in Islamabad, Pakistan.

Responsibilities

• Lead global brand strategy, marketing, and e-commerce growth across markets.
• Oversee creative, content, paid and organic marketing teams.
• Develop brand positioning and integrated campaigns.
• Lead Shopify e-commerce development, website optimization, and integrations.
• Align development priorities with commercial objectives.
• Drive growth via conversion rate optimization and customer acquisition.
• Collaborate with sales, product, and operations on launches.
• Manage budgets, KPIs, reporting, and executive recommendations.
• Recruit and lead multidisciplinary teams.
• Identify opportunities for AI-enabled marketing and digital transformation.

Skills

Brand strategy

Digital marketing

E-commerce

Shopify development

Leadership

Budget management

Marketing analytics

Cross-functional leadership

Content production

Performance marketing

Education

Bachelor or Master in Marketing or related field

Foreign education from international university

Tools

Shopify

Job description

Company: RDX Sports
Location: Islamabad, Pakistan — Onsite
Employment Type: Full-Time

Key Responsibilities

• Lead global brand strategy, marketing, creative direction, e-commerce growth, and Shopify development across international markets.
• Oversee creative, content, paid media, organic marketing, social media, and performance marketing teams.
• Develop brand positioning, integrated campaigns, and marketing strategies aligned with business growth objectives.
• Lead creative campaigns, product storytelling, photography, videography, and digital content production.
• Manage paid advertising across Meta, Google, YouTube, and other relevant platforms, ensuring measurable ROI.
• Oversee organic marketing, social media, influencer collaborations, content planning, and community engagement.
• Lead the Shopify e-commerce and software development function, including website optimisation, integrations, technical roadmaps, and user experience.
• Align Shopify development priorities with commercial objectives, marketing initiatives, and customer experience.
• Drive e-commerce growth through conversion rate optimisation, product merchandising, customer acquisition, and retention strategies.
• Collaborate with sales, product, and operations teams on product launches, go-to-market strategies, and international expansion.
• Manage marketing and technology budgets, KPIs, performance reporting, and strategic recommendations to executive leadership.
• Recruit, develop, and lead multidisciplinary teams, establishing clear responsibilities, workflows, and accountability.
• Identify opportunities for AI-enabled marketing, automation, digital transformation, and operational efficiency.

Qualifications & Requirements

• Bachelor’s or master’s degree in Marketing, Business Administration, E-Commerce, Digital Business, or a related field.
• Foreign education from a reputable international university is mandatory.
• 12–15+ years of progressive experience in brand management, integrated marketing, digital commerce, or related functions.
• Minimum 5 years of senior leadership experience managing multidisciplinary teams and strategic business functions.
• Proven experience with internationally recognised brands, global product-based companies, consumer brands, or international e-commerce businesses.
• Demonstrated experience leading creative, content, paid media, organic marketing, and performance marketing functions.
• Experience overseeing Shopify-based e-commerce operations and software development teams.
• Strong understanding of international markets, global brand positioning, e-commerce strategy, conversion optimisation, and digital analytics.
• Proven ability to connect brand strategy, marketing performance, technology, and commercial growth.
• Experience managing budgets, senior stakeholders, external agencies, and cross-functional teams.
• Experience in sports, fitness, apparel, consumer products, DTC, or international retail brands is highly preferred.
• Must be available to work onsite in Islamabad, Pakistan.

Benefits

• Fuel Allowance
• Medical Insurance
• Free Lunch Facility (In-house)
• GYM Passport (Panel Gym’s Free of Cost)
• Participatory Fund
• Market Competitive Salary
• Learning & Challenging Work Environment
• Amazing Work Culture
• Paid Time off
• Group Life Insurance
• Maternity Leaves and many more