Digital Strategy & Engagement Manager Pakistan & Iraq

Abbott; Karachi Division; On-site; PKR 2,500,000 - 4,500,000; Full time

Job summary

Abbott Nutrition in Pakistan and Iraq seeks a Digital Strategy & Engagement Manager to drive digital marketing and engagement, delivering measurable business results. The role focuses on developing and executing digital strategies that grow brands and strengthen consumer and healthcare professional engagement.

You will lead social media campaigns, manage agency partners, and collaborate with Marketing, Medical, Sales, Legal and CRM teams to deliver impactful customer experiences and data-driven

Qualifications

• 5-7 years of experience in digital marketing or related role.
• Bachelor’s degree required; Master’s preferred.

Responsibilities

• Develop and execute digital strategy for Abbott Nutrition brands in Pakistan and Iraq.
• Lead social media campaigns across Facebook, Instagram, YouTube, TikTok, LinkedIn.
• Collaborate with Marketing, Medical, Sales, Legal and CRM teams to deliver engaging customer experiences.
• Monitor analytics and optimize campaigns for performance and engagement.

Skills

Social media strategy

Content amplification

CRM programs

Analytics

Education

B.S. in Marketing or related field

Master’s degree preferred

Tools

Marketing automation

Analytics tools

Job description

JOB DESCRIPTION:

Job Summary

The Digital Strategy & Engagement Manager will lead the digital marketing and engagement for Abbott Nutrition in Pakistan and Iraq. The role is responsible for developing and executing digital strategies that drive brand growth, strengthen consumer and healthcare professional (HCP) engagement, and deliver measurable business results.

Digital & Media Strategy & Engagement

• Develop and execute the digital strategy for Abbott Nutrition brands in Pakistan and Iraq.
• Ensure digital initiatives support brand growth, customer engagement, and business objectives.
• Lead digital campaigns across social media, search, video, and other digital platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn).
• Manage agency partners to ensure effective campaign execution and performance (reach and engagement KPIs).
• Partner with Marketing, Medical, Sales, Legal and CRM teams to deliver impactful customer experiences.
• Use audience insights and data to improve targeting and personalization.
• Support digital commerce and conversion initiatives across online channels/e-commerce.

Content for Social Media & CRM

• Lead social media content amplification to maximize audience engagement.
• Support customer acquisition, retention, and re-engagement initiatives through CRM programs.
• Continuously improve content performance through analytics and customer insights.

Analytics & Performance

• Monitor and analyze digital campaign performance across key metrics.
• Generate actionable insights and recommendations to improve business results.
• Provide regular performance updates to marketing leadership.

Key Competencies

• Understanding of current social media landscape.
• Ability to digital social media Strategy & Planning.
• Data Analytics and number crunching skills.
• Familiarity with emerging technologies such as AI, marketing automation, and digital commerce.
• Demonstrated ability to translate business objectives into successful digital engagement strategies.

Education & Experience

BS in Marketing or Business Administration, Digital Marketing, Communications, Media Sciences or a related field from a reputed business school. Preference will be given to Master’s degree holders.

5-7 years of experience in digital marketing, digital strategy, brand marketing, or customer engagement role s.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Pakistan > Karachi : Opp: Radio Pakistan Transmission, Hyderabad Road, Landhi

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 10 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)