Digital Strategy & Engagement Lead - Pakistan & Iraq

Abbott; Karachi Division; On-site; PKR 2,500,000 - 4,500,000; Full time

Job summary

Abbott Nutrition in Pakistan and Iraq seeks a Digital Strategy & Engagement Manager to drive digital marketing and engagement, delivering measurable business results. The role focuses on developing and executing digital strategies that grow brands and strengthen consumer and healthcare professional engagement.

You will lead social media campaigns, manage agency partners, and collaborate with Marketing, Medical, Sales, Legal and CRM teams to deliver impactful customer experiences and data-driven

Qualifications

• 5-7 years of experience in digital marketing or related role.
• Bachelor’s degree required; Master’s preferred.

Responsibilities

• Develop and execute digital strategy for Abbott Nutrition brands in Pakistan and Iraq.
• Lead social media campaigns across Facebook, Instagram, YouTube, TikTok, LinkedIn.
• Collaborate with Marketing, Medical, Sales, Legal and CRM teams to deliver engaging customer experiences.
• Monitor analytics and optimize campaigns for performance and engagement.

Skills

Social media strategy

Content amplification

CRM programs

Analytics

Education

B.S. in Marketing or related field

Master’s degree preferred

Tools

Marketing automation

Analytics tools

Job description

Abbott Nutrition in Pakistan and Iraq seeks a Digital Strategy & Engagement Manager to drive digital marketing and engagement, delivering measurable business results. The role focuses on developing and executing digital strategies that grow brands and strengthen consumer and healthcare professional engagement.

You will lead social media campaigns, manage agency partners, and collaborate with Marketing, Medical, Sales, Legal and CRM teams to deliver impactful customer experiences and data-driven