Senior Digital Marketing & Growth Lead

Folio3; Pakistan; Presencial; PKR 1 800 000 - 3 000 000; Tempo integral

Resumo da oferta

Folio3 in Pakistan is seeking a Manager, Digital Marketing to build and implement our marketing strategies, focusing on the customer journey and channel optimization.

You will plan campaigns across web, SEO/SEM, email, social media and events, develop a content calendar, and partner with sales and product teams to drive conversions through the funnel.

The ideal candidate has 8–12 years of experience, strong analytical and communication skills, and a collaborative ownership mindset.

Qualificações

• 8–12 years of digital marketing experience.
• Strong analytical and communication skills.
• Holistic understanding of SEO, SEM, blogging, social media.
• Proficiency with online marketing tools and best practices.
• Ability to create presentations and write content.
• Demonstrated ownership and collaborative mindset.
• Customer-centric approach to stakeholder management.

Responsabilidades

• Identify customer journey touchpoints and search behavior.
• Analyze competitive digital performance and trends.
• Develop and execute annual strategic plans for the funnel.
• Plan campaigns across web, SEO/SEM, email and social.
• Develop and manage content calendar (blogs, case studies, landing pages).
• Collaborate with affiliates/partners for growth.
• Produce insightful performance reports for leadership.
• Coordinate with design, dev, and SEO teams to deliver assets.

Conhecimentos

Analytical skills

Communication skills

Leadership

Content creation

Ferramentas

SEO tools

Analytics tools

Content management tools

Descrição da oferta de emprego

Folio3 in Pakistan is seeking a Manager, Digital Marketing to build and implement our marketing strategies, focusing on the customer journey and channel optimization.

You will plan campaigns across web, SEO/SEM, email, social media and events, develop a content calendar, and partner with sales and product teams to drive conversions through the funnel.

The ideal candidate has 8–12 years of experience, strong analytical and communication skills, and a collaborative ownership mindset.