Digital Marketing Manager (RCM)

MedCare MSO Global; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

MedCare MSO Global in Lahore is seeking a Digital Marketing Manager to lead growth through SEO, content, and AI-enabled search strategies. You will own technical SEO, local SEO, content initiatives, and CRO, collaborating with product, design, branding, and sales teams to drive qualified leads.

The role requires 5+ years in digital marketing with team leadership experience, plus proficiency in GA4, Google Search Console, SEMrush, and Ahrefs.

Qualifications

• 5+ years of experience in Digital Marketing, SEO, Content Marketing, or Organic Growth.
• 2-3+ years of experience managing Digital Marketing teams.
• Strong hands-on experience in Technical SEO, Content Strategy, Local SEO, Link Building, Keyword Research, and Search Intent.
• Strong understanding of AI Search, Google AI Overviews, Generative Search, and emerging search behavior.
• Experience with GA4, Google Search Console, SEMrush, Ahrefs, Search Atlas, Screaming Frog, or similar platforms.
• Strong analytical, strategic, communication, and leadership skills.
• Experience in Healthcare, SaaS, AI, EHR, PMS, RCM, or B2B technology is highly preferred.

Responsibilities

• Lead Digital Growth Strategy: Develop and execute SEO, Content, Organic Growth, and Digital Marketing strategies aligned with business and revenue goals.
• Own Modern SEO: Lead Technical, On-Page, Off-Page, Local, and Enterprise SEO, including keyword strategy, search intent, site architecture, and ranking growth.
• Drive AI Search & Organic Visibility: Develop strategies for Google AI Overviews, AI Mode, ChatGPT, Gemini, and emerging AI search platforms.
• Lead Content Strategy: Build content hubs, commercial content, thought leadership, specialty/state pages, and content optimization strategies focused on traffic, authority, and conversions.
• Drive Data & CRO: Use GA4, Google Search Console, SEMrush, Ahrefs, and other analytics tools to identify opportunities, improve conversion rates, and turn organic traffic into qualified leads.
• Lead the Marketing Team: Manage, mentor, and set KPIs for SEO and Content teams while coordinating with Development, Design, Branding, Sales, and Product teams.
• Measure & Scale Growth: Build digital marketing roadmaps, analyze competitors and market opportunities, report performance to leadership, and continuously optimize strategy based on results.

Skills

Digital Marketing

SEO

Content Marketing

Organic Growth

Leadership

Team Management

Data Analysis

AI Search

GA4

Google Search Console

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Search Atlas

Job description

Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Digital Marketing Manager.

Position: Digital Marketing Manager

Shift Timing: 07:00 PM - 04:00 AM

Location: MM Alam Road, Lahore (Onsite)

Responsibilities

• Lead Digital Growth Strategy: Develop and execute SEO, Content, Organic Growth, and Digital Marketing strategies aligned with business and revenue goals.
• Own Modern SEO: Lead Technical, On-Page, Off-Page, Local, and Enterprise SEO, including keyword strategy, search intent, site architecture, and ranking growth.
• Drive AI Search & Organic Visibility: Develop strategies for Google AI Overviews, AI Mode, ChatGPT, Gemini, and emerging AI search platforms.
• Lead Content Strategy: Build content hubs, commercial content, thought leadership, specialty/state pages, and content optimization strategies focused on traffic, authority, and conversions.
• Drive Data & CRO: Use GA4, Google Search Console, SEMrush, Ahrefs, and other analytics tools to identify opportunities, improve conversion rates, and turn organic traffic into qualified leads.
• Lead the Marketing Team: Manage, mentor, and set KPIs for SEO and Content teams while coordinating with Development, Design, Branding, Sales, and Product teams.
• Measure & Scale Growth: Build digital marketing roadmaps, analyze competitors and market opportunities, report performance to leadership, and continuously optimize strategy based on results.

Requirements

• 5+ years of experience in Digital Marketing, SEO, Content Marketing, or Organic Growth.
• 2-3+ years of experience managing Digital Marketing teams.
• Strong hands-on experience in Technical SEO, Content Strategy, Local SEO, Link Building, Keyword Research, and Search Intent.
• Strong understanding of AI Search, Google AI Overviews, Generative Search, and emerging search behavior.
• Experience with GA4, Google Search Console, SEMrush, Ahrefs, Search Atlas, Screaming Frog, or similar platforms.
• Strong analytical, strategic, communication, and leadership skills.
• Experience in Healthcare, SaaS, AI, EHR, PMS, RCM, or B2B technology is highly preferred.
• Absolutely. I'd consolidate overlapping responsibilities so the role still looks senior and strategic without becoming a checklist.