Digital Marketing and Content Creation

Marvel Estate and Developers; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Marvel Estate and Developers in Lahore seeks a Digital Marketing and Content Creation professional to strengthen its online presence and showcase property opportunities. You will develop campaigns, create property-focused posts and reels, and coordinate with sales to ensure accurate details and visuals.

The role requires strong copywriting, Canva skills, and familiarity with Facebook, Instagram, YouTube, and LinkedIn.

Qualifications

• Knowledgeable in social media marketing and content planning.
• Strong copywriting, proofreading, storytelling, and visual communication.
• Ability to create property-focused posts, reels, short videos, graphics, and listing content.
• Working knowledge of Facebook, Instagram, YouTube and LinkedIn.
• Experience with Canva; video editing is an advantage.
• Ability to use analytics to evaluate reach, engagement, leads and conversions.
• Good understanding of real estate audiences and lead-generation practices.
• Lahore-based teamwork and coordination skills.

Responsibilities

• Plan and execute digital marketing campaigns across social media and online channels.
• Create engaging property listings, captions, articles, reels, short videos, graphics, and promotional content.
• Develop content that highlights plots, houses, buildings, high-rise developments, and custom projects.
• Coordinate with sales and project teams to gather property details, visuals, pricing, and progress updates.
• Manage content calendars, publish posts consistently, and maintain a professional brand voice.
• Monitor campaign performance and lead-generation results; provide regular insights for improvement.
• Research real estate trends and competitor activity to improve campaigns.

Skills

Social media marketing

Copywriting

Content planning

Analytics & metrics

Real estate audience understanding

Coordination & time management

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

Facebook Ads Manager

Video editing tools

YouTube Studio

Job description

Job Description

Marvel Estate and Developers is a Lahore-based real estate company involved in the sale and purchase of plots, houses, and commercial buildings, as well as high-rise projects and custom homes built to client requirements. We are seeking a Digital Marketing and Content Creation professional to strengthen our online presence, showcase property opportunities, and communicate our development projects effectively.

Key responsibilities

• Plan and execute digital marketing campaigns across relevant social media and online channels.
• Create engaging property listings, captions, articles, reels, short videos, graphics, and promotional content.
• Develop content that highlights plots, houses, buildings, high-rise developments, and custom construction projects.
• Coordinate with sales and project teams to collect accurate property details, visuals, pricing information, and progress updates.
• Manage content calendars, publish posts consistently, and maintain a professional brand voice.
• Monitor campaign performance, audience engagement, inquiries, and lead-generation results, providing regular insights for improvement.
• Research real estate trends, audience interests, and competitor activity to support better campaigns.

Job Specification

• Practical knowledge of social media marketing, content planning, and digital campaign execution.
• Strong copywriting, proofreading, storytelling, and visual communication skills.
• Ability to create property-focused posts, reels, short videos, graphics, and listing content.
• Working knowledge of platforms such as Facebook, Instagram, YouTube, and LinkedIn.
• Experience with Canva or comparable design tools; familiarity with video editing tools is an advantage.
• Ability to use analytics and campaign metrics to evaluate reach, engagement, leads, and conversions.
• Good understanding of real estate audiences, property presentation, and lead-generation practices.
• Strong coordination, organization, time management, and Lahore-based teamwork skills.