Digital Marketing Analyst (Reporting & Analysis)

ibex; Lahore; On-site; PKR 446,000 - 781,000; Full time

Job summary

ibex in Lahore, Pakistan seeks an analytical professional to manage Sierra AI Bot performance and develop dashboards for marketing metrics. The role emphasizes Salesforce data maintenance and automated reporting across daily, weekly, and monthly cycles.

The candidate will work with Sales Operations, Telecom, Finance & Tech to ensure data quality and drive data-driven decision making. Strong Excel/BI tool skills and 1–2 years of experience are desired.

Qualifications

• Bachelor's degree required.
• Master's degree preferred.
• 1-2 yrs with reputable firm required.
• 1 year experience / technical know-how of digital media platforms preferred.
• Strong reporting & analytics skills.
• Experience with Sierra AI Bot is a plus.

Responsibilities

• Manage and analyze Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion performance.
• Develop and maintain Sierra reporting dashboards and insights to track trends and support ongoing bot optimization and business decisions.
• Maintain & update Salesforce data to ensure high data accuracy.
• Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics.
• Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.
• Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance.
• Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies.
• Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.
• Present complex data insights through clear visual reports and summaries for management decision-making.
• Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows.
• Proficiency in Microsoft Excel, SQL, Excel and other BI tools
• Marketing Data Extraction & Analysis Paid & Organic
• Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards

Skills

Reporting & Analytics

MS Excel

Power BI

Google Analytics

Google Ads

SQL

Education

Bachelor's degree in Computer Science or Business Administration

Master's degree in CS or Business (preferred)

Tools

Data Studio

Salesforce

Google Sheets

Job description

Overview

Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting)

Qualifications

• Minimum Bachelors in Computer Science or Business Administration. (Required)

• Masters in Computer Science or Business (Preferred)

• 1-2 yrs with reputable firm (Required)

• 1 year experience / technical know-how of digital media platforms (Preferred)

• Strong Reporting & Analysis Skills

• Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

• Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion Performance

• Develop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisions

• Maintain & Update Salesforce data to ensure high data accuracy

• Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics

• Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.

• Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance

• Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies

• Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.

• Present complex data insights through clear visual reports and summaries for management decision-making

• Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows

• Profiecincy in Microsoft Excel, SQL, Excel and other BI tools

• Marketing Data Extraction & Analysis Paid & Organic

• Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards