Digital Brand Specialist - Campaigns & Content

Khanewal; Islamabad; On-site; PKR 350,000 - 700,000; Full time

Job summary

Jazz Lifestyle Ventures (JLV) seeks a Brands Specialist - Digital Channels to shape overarching brand strategy across Tamasha, Simosa, ZARR and Social Plus, drive campaign execution, content development, and community engagement.

You will establish consistent messaging, create lookbooks and editorial content, and lead UGC initiatives while developing bundling and upsell communications to boost product adoption.

Qualifications

• 1-2 years of branding, marketing, or communications experience.
• Experience on digital platforms OTT, e-commerce, fashion or social/community products preferred.
• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Experience managing campaigns across multiple brands or products.
• Strong understanding of digital marketing and social media trends.
• Knowledge of OTT/streaming, content marketing, and digital trends.
• Familiarity with super apps, lifestyle services, bundling, and upselling.
• Understanding of fashion e-commerce, visual merchandising, and editorial content.
• Knowledge of UGC, social/community platforms, and network-effect-driven growth.

Responsibilities

• Support development and implementation of brand strategies across JLV products.
• Execute go-to-market campaigns for new features and product launches.
• Maintain consistency in brand messaging, tone, and visual identity.
• Develop social and community brand strategies for Social Plus.
• Plan and execute integrated marketing and branding campaigns.
• Define KPIs, track campaign performance, and prepare dashboards and reports.
• Collaborate with performance marketing, social media, and PR teams.
• Develop loyalty and rewards marketing initiatives.
• Build community engagement frameworks across Social Plus and other platforms.
• Identify user engagement opportunities with product and growth teams.
• Use social listening and sentiment analysis to improve brand strategies.
• Analyze industry trends and audience insights for growth opportunities across OTT, fashion, social, and lifestyle digital services.

Skills

Branding

Digital marketing

Social media

Content strategy

Campaign measurement

Education

Bachelor's degree in Marketing, Business, Communications

Tools

MS Excel

MS Word

PowerPoint

Job description

Jazz Lifestyle Ventures (JLV) seeks a Brands Specialist - Digital Channels to shape overarching brand strategy across Tamasha, Simosa, ZARR and Social Plus, drive campaign execution, content development, and community engagement.

You will establish consistent messaging, create lookbooks and editorial content, and lead UGC initiatives while developing bundling and upsell communications to boost product adoption.