Brand Strategy Lead – Digital Channels

PMCL-JAZZ; Islamabad; On-site; PKR 2,000,000 - 3,000,000; Full time

Job summary

JazzWorld is seeking a Brands Specialist in Islamabad to shape and execute branding for Tamasha, ZARR, Simosa, and Social Plus. You will ensure brand consistency, drive go-to-market campaigns, and collaborate with performance marketing and PR.

Leverage data-driven insights to optimize campaigns and content across platforms, including UGC strategies and lookbook content. The role requires 1–2 years in branding/marketing, a relevant bachelor's degree, and strong communication skills.

Qualifications

• 1–2 years of branding/marketing or communications experience.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience managing campaigns across multiple brands or products.

Responsibilities

• Develop and execute brand strategies across Tamasha, Simosa, ZARR, and Social Plus.
• Plan and run integrated campaigns with KPI tracking and dashboards.
• Ensure consistent messaging, tone, and visual identity across touchpoints.
• Lead content creation for ZARR and UGC strategies for Social platforms.
• Collaborate with performance marketing, social, and PR teams to amplify reach.
• Analyze trends and audience insights to optimize branding strategies.

Skills

Branding

Marketing

Communications

Campaign management

Data-driven marketing

Education

Bachelor's degree in Marketing, Business, Communications

Tools

MS Excel

Word

PowerPoint

Design tools

Job description

JazzWorld is seeking a Brands Specialist in Islamabad to shape and execute branding for Tamasha, ZARR, Simosa, and Social Plus. You will ensure brand consistency, drive go-to-market campaigns, and collaborate with performance marketing and PR.

Leverage data-driven insights to optimize campaigns and content across platforms, including UGC strategies and lookbook content. The role requires 1–2 years in branding/marketing, a relevant bachelor's degree, and strong communication skills.