Brand Growth Lead – Telecom & Digital Services

JazzWorld; Pakistan; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

JazzWorld is seeking a Brand Manager to translate scale and transformation into clear brand strategy and communication that resonates with a Pakistani audience. You will own end-to-end brand strategy, shape architecture across ventures, and work with marketing, segments, pricing teams and agencies to implement cohesive campaigns across digital and traditional channels.

The role reports to the Head of Brands and leads a small team and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent.
• Minimum of 4+ years relevant brand management experience.
• Experience building brand strategy for telecom/tech/digital services is strongly preferred.
• Comfortable working with brand tracking, NPS and campaign data to inform decisions.

Responsibilities

• Own end-to-end brand strategy and ATL campaign development for core GSM/telecom business.
• Brief and manage creative/media agencies from concept to airing, track post-campaign metrics.
• Lead brand and communication strategy for prepaid and postpaid segments.
• Collaborate with internal teams and partners to ensure cohesive brand work across touchpoints.

Skills

Brand management

Stakeholder management

Project management

Communication

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications or equivalent

Job description

JazzWorld is seeking a Brand Manager to translate scale and transformation into clear brand strategy and communication that resonates with a Pakistani audience. You will own end-to-end brand strategy, shape architecture across ventures, and work with marketing, segments, pricing teams and agencies to implement cohesive campaigns across digital and traditional channels.

The role reports to the Head of Brands and leads a small team and external partners.