Brands Specialist

Khanewal; Islamabad; On-site; PKR 350,000 - 700,000; Full time

Job summary

Jazz Lifestyle Ventures (JLV) seeks a Brands Specialist - Digital Channels to shape overarching brand strategy across Tamasha, Simosa, ZARR and Social Plus, drive campaign execution, content development, and community engagement.

You will establish consistent messaging, create lookbooks and editorial content, and lead UGC initiatives while developing bundling and upsell communications to boost product adoption.

Qualifications

• 1-2 years of branding, marketing, or communications experience.
• Experience on digital platforms OTT, e-commerce, fashion or social/community products preferred.
• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Experience managing campaigns across multiple brands or products.
• Strong understanding of digital marketing and social media trends.
• Knowledge of OTT/streaming, content marketing, and digital trends.
• Familiarity with super apps, lifestyle services, bundling, and upselling.
• Understanding of fashion e-commerce, visual merchandising, and editorial content.
• Knowledge of UGC, social/community platforms, and network-effect-driven growth.

Responsibilities

• Support development and implementation of brand strategies across JLV products.
• Execute go-to-market campaigns for new features and product launches.
• Maintain consistency in brand messaging, tone, and visual identity.
• Develop social and community brand strategies for Social Plus.
• Plan and execute integrated marketing and branding campaigns.
• Define KPIs, track campaign performance, and prepare dashboards and reports.
• Collaborate with performance marketing, social media, and PR teams.
• Develop loyalty and rewards marketing initiatives.
• Build community engagement frameworks across Social Plus and other platforms.
• Identify user engagement opportunities with product and growth teams.
• Use social listening and sentiment analysis to improve brand strategies.
• Analyze industry trends and audience insights for growth opportunities across OTT, fashion, social, and lifestyle digital services.

Skills

Branding

Digital marketing

Social media

Content strategy

Campaign measurement

Education

Bachelor's degree in Marketing, Business, Communications

Tools

MS Excel

MS Word

PowerPoint

Job description

Experience: 1-2 Years

Education: Bachelor's Degree in Marketing, Business, Communications, or related field

About the Role

Jazz Lifestyle Ventures (JLV) is seeking a Brands Specialist - Digital Channels to support brand strategy, campaign execution, content development, community engagement, and market insights across its growing digital product portfolio.

The role will work across digital products including Tamasha, Simosa, ZARR, and Social Plus, helping strengthen their market positioning and drive user engagement.

Key Responsibilities

Brand Strategy & Execution

• Support development and implementation of brand strategies across JLV products.
• Execute go-to-market campaigns for new features and product launches.
• Maintain consistency in brand messaging, tone, and visual identity.
• Develop social and community brand strategies for Social Plus.

Campaign Management & Performance

• Plan and execute integrated marketing and branding campaigns.
• Define KPIs, track campaign performance, and prepare dashboards and reports.
• Conduct A/B testing and experimentation to optimize campaigns.
• Collaborate with performance marketing, social media, and PR teams.

Content, Messaging & Creative

• Develop compelling brand messaging with creative teams.
• Lead lookbook and editorial-style content for ZARR.
• Develop UGC strategies to encourage authentic community storytelling.
• Create bundling and upselling communication strategies for Simosa.

Loyalty & Community Engagement

• Develop loyalty and rewards marketing initiatives.
• Build community engagement frameworks across Social Plus and other platforms.
• Identify user engagement opportunities with product and growth teams.
• Use social listening and sentiment analysis to improve brand strategies.

Market Research & Insights

• Analyze industry trends, competitors, and audience insights.
• Use data-driven insights to improve branding strategies.
• Identify growth opportunities across OTT, fashion, social, and lifestyle digital services.

Requirements

• 1-2 years of experience in branding, marketing, or communications.
• Experience in digital platforms, OTT, e-commerce, fashion, or social/community products is preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Experience managing campaigns across multiple brands or products.
• Strong understanding of digital marketing and social media trends.
• Knowledge of OTT/streaming, content marketing, and digital trends.
• Familiarity with super apps, lifestyle services, bundling, and upselling.
• Understanding of fashion e-commerce, visual merchandising, and editorial content.
• Knowledge of UGC, social/community platforms, and network-effect-driven growth.

Core Skills

• Marketing & social media trend awareness

Campaign planning and performance analysis

• MS Excel, Word, and PowerPoint

Editorial and lookbook content development

• Social/community brand strategy

Design tools familiarity is a plus

JazzWorld is building next-generation digital services in Pakistan, combining the reach of Jazz with capabilities across connectivity, transactions, identity, and digital products. The organization promotes an inclusive workplace where diverse talent can grow and contribute at national scale.