Brand Manager - Consumer Growth

JazzWorld; Pakistan; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

JazzWorld is seeking a Brand Manager to translate scale and transformation into clear brand strategy and communication that resonates with a Pakistani audience. You will own end-to-end brand strategy, shape architecture across ventures, and work with marketing, segments, pricing teams and agencies to implement cohesive campaigns across digital and traditional channels.

The role reports to the Head of Brands and leads a small team and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent.
• Minimum of 4+ years relevant brand management experience.
• Experience building brand strategy for telecom/tech/digital services is strongly preferred.
• Comfortable working with brand tracking, NPS and campaign data to inform decisions.

Responsibilities

• Own end-to-end brand strategy and ATL campaign development for core GSM/telecom business.
• Brief and manage creative/media agencies from concept to airing, track post-campaign metrics.
• Lead brand and communication strategy for prepaid and postpaid segments.
• Collaborate with internal teams and partners to ensure cohesive brand work across touchpoints.

Skills

Brand management

Stakeholder management

Project management

Communication

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications or equivalent

Job description

Grade: L3 Location: Islamabad Company: JazzWorld JazzWorld is Pakistan's leading digital operator, and the next phase of that story is being written now: a nationwide 5G rollout, AI-first approach, and a growing portfolio of prepaid and postpaid offerings.

We're looking for a Brand Manager who can turn this scale of transformation into brand strategy and communication that a Pakistani actually understands, trusts and wants to be part of.

What you'll own:

This role sits at the intersection of segments, technology and consumer experience.

You'll be responsible for building the brand narrative as Jazz enters the next generation of connectivity and for shaping a coherent brand architecture across our various ventures so each new business feels distinctly itself while still unmistakably JazzWorld.

You will work closely with wider marketing, segments, pricing tea,s, alongside brand and media partner agencies, to translate business strategy into brand strategy, and brand strategy into work that shows up correctly across every touchpoint, digital and traditional.

The role reports directly to the Head of Brands, with 2 people reporting directly into it and an extended team across agency partners.

What success looks like:

• Own end-to-end brand strategy and ATL campaign development (TVC, OOH, radio, press) for the core GSM business, briefing and managing creative/media agencies from concept to airing, and tracking post-campaign recall, brand lift and BHT to keep each cycle sharper than the last.
• Lead brand and communication strategy for prepaid, balancing mass-reach brand-building with the offer-led, acquisition-focused messaging the segment demands.
• Own brand strategy and communication for postpaid.
• Use the brand tracker (BHT) and NPS data to identify where brand perception is helping or holding back these growth pillars, and translate that into actionable strategy.
• Manage budgets and agency performance across creative agency partners.
• Build relationships with internal stakeholders to keep brand work grounded in business reality.
• Collaborate cross-functionally to develop and land integrated marketing campaigns aligned to brand and business strategy.

Why JazzWorld:

JazzWorld is building Pakistan's next-generation digital services platform.

Here, you will build products and solutions that solve real problems at national scale.

The reach of Jazz Telco, combined with shared capabilities across connectivity, transactions and identity, gives builders the power to take an idea from zero to tens of millions.

You will not simply run what already exists.

You will create what comes next—turning ambitious ideas into products, products into businesses and businesses into category leaders.

Build. Scale. Learn. Repeat.

As a certified Top Employer, JazzWorld is committed to global workplace standards and an inclusive environment where diverse talent can thrive and perform at their best.

Apply by: 23 September 2026

You may be a strong fit if you:

• Bachelor's degree in Marketing, Business, Communications or equivalent
• Minimum of 4+ years relevant brand management experience
• Demonstrated ability to build brand strategy for complex, fast-moving categories, telecom, tech, fintech or digital services experience strongly preferred
• Comfortable working with brand tracking, NPS and campaign performance data to inform decisions, not just intuition
• Experience simplifying technical or emerging-technology propositions into brand stories that land with a mass-market audience is a strong advantage

Soft skills and technical skills required

• Strong stakeholder management
• Strong project management skills, able to manage multiple workstreams and priorities simultaneously
• Excellent interpersonal, verbal and written communication and presentation skills
• Strong critical thinking and data analysis skills, with the ability to turn insight into a clear brand or communication recommendation
• Core aspects underpinning all skills: consumer empathy, creativity, analytical rigour, sharp communication, complex project management, business planning, and comfort working in an agile environment