Digital Analyst

The Citizen Foundation; Karachi Division; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

The Citizen Foundation is seeking a detail‑obsessed Digital Analyst to be the analytical backbone of our global growth team. This role supports paid acquisition, retail funnel, SEO/AEO, and website by turning raw data into clear, actionable intelligence and by owning the data layer that powers growth decisions.

You will build dashboards in Looker Studio and Power BI, interrogate CRM funnels in Salesforce, and present findings to senior stakeholders.

Qualifications

• Experience setting up and maintaining digital analytics infrastructure.
• Ability to build dashboards in Looker Studio and Power BI for reporting.
• Experience with Salesforce analytics and CRM funnels.
• Strong communication of insights to senior stakeholders.
• Familiarity with attribution and cross-channel analysis.

Responsibilities

• Own analytics infrastructure including GA4, Meta Ads Manager, Google Ads and dashboards.
• Build and maintain dashboards for campaign reporting and executive visibility.
• Produce regular reports for GM, Global Growth and senior stakeholders.
• Translate data into actionable recommendations and narratives.

Skills

GA4

Looker Studio

Power BI

CRM analytics

A/B testing

Data storytelling

Cross-team collaboration

Tools

Salesforce

Google Ads

Meta Ads Manager

Job description

We are looking for a detail‑obsessed and insight‑driven Digital Analyst to serve as the analytical backbone of TCF's global growth team. This is a horizontal role that supports all digital growth workstreams - paid acquisition, retail funnel, SEO/AEO, and website - by transforming raw data into clear, actionable intelligence. The ideal candidate is equally comfortable building dashboards and interrogating CRM funnels as they are presenting findings to senior stakeholders. You will own the data layer that powers every growth decision.

Key Responsibilities

Analytics & Reporting

• Own TCF's digital analytics infrastructure; GA4, Meta Ads Manager, Google Ads, and platform-level dashboards, ensuring accurate, consistent, and timely data.
• Build and maintain performance dashboards in Looker Studio and Power BI for campaign reporting, funnel tracking, and executive visibility.
• Produce regular reporting cadences (weekly, monthly, campaign‑level) for the GM, Global Growth and senior stakeholders.
• Translate complex data sets into clear narratives with actionable recommendations: not just numbers, but the 'so what'.

Funnel Analysis & Conversion Optimization

• Map and monitor the full donor funnel: from first touchpoint (paid, organic, direct) through to donation completion, identifying drop‑off points and friction in the user journey.
• Conduct deep‑dive analyses on conversion rates, cost per acquisition, and donor lifetime value across all entry channels.
• Partner with the Growth Manager, Retail Funnel to identify and prioritize funnel optimization opportunities backed by data.
• Run A/B test analyses and interpret results to guide landing page, form, and CRM decisions.

CRM & Salesforce Analytics

• Own the analytics layer within Salesforce CRM, tracking lead‑to‑donor journeys, email performance, and retention cohorts.
• Identify drop‑offs and friction points within CRM flows and work with the team to improve automation and donor nurture sequences.
• Maintain clean, structured data pipelines between digital platforms and Salesforce to ensure data integrity across the funnel.

Attribution & Channel Intelligence

• Manage and refine attribution models to accurately credit channels and campaigns for donor conversions.
• Analyze cross‑channel performance to identify the highest‑ROI acquisition sources and inform budget allocation decisions.
• Maintain UTM governance and tagging standards across all campaigns and digital properties.

Collaboration & Insight Sharing

• Act as the data partner for all four growth workstreams: acquisition, funnel, AEO, and CRO, providing each with relevant, timely insights.
• Support campaign post‑mortems with structured data analysis and clear performance breakdowns.
• Proactively surface trends, anomalies, and opportunities without waiting to be asked.