Manager – Global Growth

The Citizen Foundation; Karachi Division; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

The Citizen Foundation is seeking a dynamic Manager - Global Growth to enhance digital fundraising performance and acquire international donors across various key global markets such as the US, UK, Canada, and Australia.

This role involves developing strategies, executing campaigns, and analyzing performance to maximize return on investment. The ideal candidate should possess robust experience in digital marketing and campaign management.

Qualifications

• Proven experience in digital growth strategies across multiple global markets.
• Strong analytical skills to monitor campaign performance and improve ROI.
• Ability to manage end-to-end digital campaigns effectively.

Responsibilities

• Develop and execute digital growth strategies across global markets.
• Lead media planning and buying across various platforms.
• Monitor campaign performance using analytics tools.

Skills

Digital growth strategy

Campaign management

Data analysis

Stakeholder management

Tools

Google Analytics 4

Meta

Programmatic platforms

Job description

We are seeking a dynamic and data-driven Manager - Global Growth to lead international donor acquisition and drive digital fundraising performance across key global markets. This role will be instrumental in expanding TCF’s brand presence and optimizing digital campaigns to maximize ROI.

Key Responsibilities

Strategy & Planning

• Develop and execute digital growth strategies across global markets (US, UK, Canada, Middle East, Europe, Australia, Pakistan).
• Identify and prioritize high‑potential donor segments and geographies.
• Create and manage digital media budgets for TCF and its country partners.

Campaign Execution

• Lead media planning and buying across platforms including Meta, Google, and programmatic channels.
• Manage end-to-end digital campaigns from ideation to launch and optimization.

Analytics & Reporting

• Monitor campaign performance using GA4, attribution models, and platform analytics.
• Generate actionable insights to improve conversion rates and fundraising ROI.

Stakeholder Management

• Collaborate with internal teams and external partners to align on campaign goals and deliverables.
• Manage relationships with media agencies, platform reps, and tech vendors.

Platform & Product Oversight

• Oversee updates to fundraising products and donation platforms.
• Manage website content, user experience, and conversion funnel optimization.

Growth & Innovation

• Explore new digital channels and partnerships to expand TCF’s global reach.
• Stay updated on industry trends and emerging tools to enhance performance.