Remote Data Analytics Specialist: Web Analytics & CRO

Learntastic; Pakistan; On-site; PKR 2,400,000 - 3,600,000; Full time

Job summary

LearnTastic is seeking a Data Analytics Specialist (Web Analytics & Conversion Optimization) to transform data into actionable insights that drive growth, improve user experience, and boost conversion performance.

You will analyze GA4 and GTM data, build dashboards in Looker Studio, Power BI, or Tableau, conduct CRO tests, implement event tracking, and collaborate with Marketing, Product, and Web Development to deliver data-driven recommendations.

Qualifications

• Experience with GA4 and GTM
• Ability to build dashboards in Looker Studio/Power BI/Tableau
• Strong SQL and Excel skills for data analysis
• Hands-on CRO, A/B testing, and user-behavior analysis
• Experience implementing event/conversion tracking
• Knowledge of website analytics and conversion funnel optimization
• Excellent analytical, problem-solving, and communication skills
• Bachelor's degree in Analytics, CS, Marketing, Business, or related field

Responsibilities

• Analyze website performance and user behavior using GA4 and GTM
• Monitor KPIs, funnels, and journeys to identify optimization opportunities
• Develop dashboards and reports using Looker Studio/Power BI/Tableau
• Conduct A/B testing and CRO initiatives to improve engagement and conversions
• Implement and validate event/conversion tracking for data accuracy
• Collaborate with Marketing, Product, and Web Development to inform decisions
• Present findings and insights to support business and marketing objectives

Skills

GA4

GTM

CRO

A/B testing

Website analytics

Customer journey analysis

Conversion funnel optimization

Analytical thinking

Communication skills

Education

Bachelor's degree in Analytics

Tools

Looker Studio

Power BI

Tableau

SQL

Microsoft Excel

Job description

LearnTastic is seeking a Data Analytics Specialist (Web Analytics & Conversion Optimization) to transform data into actionable insights that drive growth, improve user experience, and boost conversion performance.

You will analyze GA4 and GTM data, build dashboards in Looker Studio, Power BI, or Tableau, conduct CRO tests, implement event tracking, and collaborate with Marketing, Product, and Web Development to deliver data-driven recommendations.