Growth Acquisition Specialist

ACE Money Transfer; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

ACE Money Transfer is seeking a Growth Acquisition Specialist to support global growth initiatives by focusing on customer acquisition and analytics. The role involves optimizing acquisition channels and enhancing customer lifetime value through data-driven strategies.

The ideal candidate should possess strong analytical skills, experience with growth funnels, and proficiency in Excel, along with a background in fintech or related fields. The position provides a chance to significantly impact customer engagement and retention.

Qualifications

• Minimum graduation with relevant experience.
• Strong analytical skills with proficiency in Excel.
• Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
• Familiarity with A/B testing and experimentation frameworks.
• Preferred experience with fintech/payments.

Responsibilities

• Support Global Growth Manager in driving data-backed initiatives.
• Analyze customer acquisition funnels and conversion points.
• Track performance of referral programs and marketing acquisition campaigns.
• Identify high-performing acquisition sources and recommend optimization strategies.
• Prepare weekly and monthly dashboards covering acquisition metrics.

Skills

Analytical skills

Proficiency in Excel

Understanding of growth funnels

Cohort analysis

Churn metrics

Retention strategies

Campaign analytics

Cross-functional collaboration

Education

Minimum graduation

Tools

CRM platforms

Firebase/Google Analytics

Segmentation tools

Job description

Role Overview

We are looking for a data-driven Growth Acquisition Specialist to support global growth initiatives at ACE Money Transfer. This role will primarily focus on customer acquisition, analytics, helping optimize acquisition channels, referral and associate programs, and product-led growth initiatives. At the same time, the role will contribute to broader growth objectives including retention, engagement, and customer lifetime value optimization. The ideal candidate is highly analytical, curious, and comfortable working with large datasets to uncover insights that drive measurable growth across markets.

Key Responsibilities

• Support the Global Growth Manager in driving data-backed initiatives to improve acquisition efficiency and channel performance.
• Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high-performing acquisition sources and recommend optimization strategies.
• Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Identify early churn indicators and provide insights for personalized engagement strategies.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Document experiment hypotheses, results, and insights in a structured knowledge repository.
• Capture learnings from campaigns and product usage to identify optimization opportunities.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
• Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
• Prepare insight reports and performance summaries for leadership.
• Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
• Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
• Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
• Support PLG (product-led growth) efforts by analyzing product usage patterns and adoption metrics.
• Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.

Requirements

• Minimum graduation with relevant experience.
• Strong analytical skills with proficiency in Excel.
• Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
• Familiarity with A/B testing and experimentation frameworks.
• Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools.
• Strong communication and cross-functional collaboration skills.
• Curious mindset with strong problem-solving ability and eagerness to learn.