Creative Content Strategist

Adlance; Lahore; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

adlance, a UK-registered digital marketing agency with its delivery team in Lahore, seeks a Creative Content Strategist to own the content calendar across client accounts and set the creative direction for campaigns. You will turn objectives into actionable content plans and ensure brand consistency across channels.

The role requires strong written English for a UK audience, collaboration with design and video teams, and comfort with performance data to inform future calendars.

Qualifications

• Bachelor's degree in marketing, media, communications, design or related field.
• Demonstrable content or campaign work with a portfolio or samples.
• Portfolio showing creative direction and brand work beyond finished posts.

Responsibilities

• Own and maintain the content calendar for assigned client accounts.
• Set creative direction for campaigns and ensure cross-channel consistency.
• Turn campaign objectives into a content plan with concepts and messages.
• Write and direct copy for social posts, emails and scripts in English for UK audience.
• Brief designers and editors; review work against brief and brand.
• Plan around the campaign calendar (Ramadan, Muharram, Qurbani, winter appeals).
• Work with AI tooling as part of the content workflow.
• Read performance data and adapt the calendar accordingly.

Skills

Content calendar management

Creative direction

Copywriting

Brand voice / tone

Data-informed decisions

Education

Bachelor's degree in marketing, media, communications, design or related field

Tools

AI tooling

Job description

adlance is a UK-registered digital marketing agency with its delivery team in Lahore. The client base is largely UK charities and non-profits — appeal campaigns, donation funnels, social content and video — alongside commercial accounts. The Creative department sits alongside Design, Video and Digital Marketing, and the work is campaign-shaped: it runs to Ramadan, Muharram, Qurbani and winter appeal moments rather than to an even monthly drumbeat.

Our work is public. adlance.co.uk/our-projects shows the campaigns, brand work and content we have produced across these accounts, and it is the quickest way to understand what this role contributes to. We expect anyone applying to have looked through it before their interview, and to have a view on it.

What the role does

The Creative Content Strategist owns the content calendar across a set of client accounts, sets the creative direction for the campaigns on it, and turns objectives into a plan somebody can actually produce.

Responsibilities

• Own and maintain the content calendar for assigned client accounts — what goes out, on which channel, on which date, and why
• Set the creative direction for campaigns: the idea, the visual and verbal territory, and how it carries across every channel
• Turn a campaign objective into a content plan — the concept, the messages, the formats, the sequence
• Hold each client's brand together across everything we produce, and develop that brand expression where the guidelines are thin or silent
• Write and direct copy for social posts, appeal pages, email and video scripts, in English, for a UK audience
• Write the briefs that designers and video editors work from, and review what comes back against both the brief and the brand
• Plan around the campaign calendar — Ramadan, Qurbani, Muharram, winter appeals — and have assets ready before the moment, not during it
• Read what performed and what did not, and let it change the next month's calendar
• Work with AI tooling as part of the content workflow — adlance uses it heavily and expects fluency, not resistance
• Creative direction — able to set a concept and hold it across a whole campaign, not only execute someone else's brief
• Brand sense — tone of voice, visual identity, and the judgement to keep both consistent across channels, formats and client accounts
• Planning and sequencing — the calendar is the deliverable, not a stream of individual posts
• Strong written English, and the judgement to change register between a fundraising appeal and a brand post
• Briefing: able to tell a designer or an editor what is needed clearly enough that it comes back right
• Comfortable with performance data as an input to creative decisions
• Organised under a deadline, across more than one account at a time

Qualifications

• Bachelor's degree in marketing, media, communications, design or a related field
• Demonstrable content or campaign work — a portfolio, published writing samples, or live accounts you have run
• Portfolio evidence of creative direction and brand work, not only finished posts