Brand Content Strategist

Thefineliners; Lahore; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Job summary

The FineLiners in Lahore is seeking a sharp content professional to turn founder insights into authoritative, credible content for global brands. You will shape topics, outlines, and long- and short-form content formats while maintaining a business-first voice.

You must speak fluent English, think clearly, and craft content that educates high-intent audiences. This on-site role offers competitive pay, growth, and a creative environment in DHA Phase 1.

Qualifications

• Strong written and spoken English.
• Structured thinking and clarity of expression.
• A B2B mindset.
• Ability to simplify complex ideas without losing depth.
• A portfolio of serious, thoughtful content (video, written, or both).

Responsibilities

• Work closely with the Founder to capture ideas, opinions, and insights.
• Convert raw thinking into: Video topics; Script outlines; Long-form and short-form content series.
• Build and manage weekly content plans.
• Ensure every piece of content teaches something valuable, filters out low-intent audiences, builds long-term trust and authority.
• Maintain a consistent brand voice: Mature; Business-first.
• Research and apply insights from business psychology, retail and hospitality trends, street branding and physical visibility.

Skills

Content strategy

Storytelling

Brand voice

English proficiency

Content planning

Job description

Join us at The FineLiners , a creative agency managing multiple global brands. We specialise in enhancing digital presence across various markets through innovative strategies and a collaborative approach. Be part of our mission to create an impactful online presence and dominate search engine rankings.

Mission:

Turn founder insight into authoritative content that attracts serious business owners and positions Neon Brothers as the signage advisor.

Responsibilities

• Work closely with the Founder to capture ideas, opinions, and insights
• Convert raw thinking into:
  • Video topics
  • Script outlines
  • Long-form and short-form content series
• Build and manage weekly content plans
• Ensure every piece of content:
  • Teaches something valuable
  • Filters out low-intent audiences
  • Builds long-term trust and authority
• Maintain a consistent brand voice:
  • Mature
  • Business-first
• Research and apply insights from:
  • Business psychology
  • Retail and hospitality trends
  • Street branding and physical visibility

This Role Is NOT For

• Meme creators
• Trend chasers
• “Viral hacks” or gimmick-driven marketers

This Role IS For

• A clear thinker who understands business nuance
• A strong storyteller who can simplify complex ideas
• A professional communicator who values credibility over clicks

Must Have

• Strong written and spoken English
• Structured thinking and clarity of expression
• A B2B mindset
• Ability to simplify complex ideas without losing depth
• A portfolio of serious, thoughtful content (video, written, or both)

What We Offer

• Competitive salary and benefits
• Opportunity to work with a growing global brand
• A culture where thinking and strategy matter
• A focused, on-site environment designed for real work and creativity

Location

DHA Phase 1, Lahore (On-site)