Client-Facing Paid Ads Strategist - Growth & Performance

Remote Genie; Pakistan; Hybrid; PKR 16,598,000 - 27,663,000; Full time

Job summary

Power Digital seeks a Paid Advertising Strategist to own the execution, performance, and growth of campaigns within their book of business. You will lead reporting, optimizations, and strategic recommendations, working closely with account leadership to evolve the service within the broader media mix.

The role requires 2-3 years in digital marketing, 1-2 years in an agency, and hands-on experience with multiple paid channels, GA, and Office tools.

Qualifications

• 2-3 years of digital marketing experience; 1-2 years in an agency setting.
• Experience with Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other paid networks.
• Proficiency in Google Analytics and Microsoft Office Suite.
• Strong written and verbal communication, plus project management skills.

Responsibilities

• Own performance marketing execution across paid social & native platforms.
• Lead reporting, insights, and client communication; drive optimizations.
• Develop and manage keyword research, ad copy, bids, and campaign strategy.
• Collaborate with account leadership to refine strategy and budget pacing.
• Maintain proactive testing roadmaps and recommend cross-channel opportunities.

Skills

2-3 years digital marketing experience

1-2 years in an agency setting

Experience with multiple paid channels

Campaign development & optimization

Google Analytics proficiency

Office suite proficiency

Strong communication & project mgmt

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Pinterest Ads

Snapchat Ads

Job description

Power Digital seeks a Paid Advertising Strategist to own the execution, performance, and growth of campaigns within their book of business. You will lead reporting, optimizations, and strategic recommendations, working closely with account leadership to evolve the service within the broader media mix.

The role requires 2-3 years in digital marketing, 1-2 years in an agency, and hands-on experience with multiple paid channels, GA, and Office tools.