AI-Driven Paid Ads Strategist for CPG Clients

Power Digital Marketing; Pakistan; On-site; PKR 9,964,000 - 16,607,000; Full time

Job summary

Power Digital Marketing is seeking a Paid Advertising Strategist to own the execution, performance, and growth of client campaigns across major paid social and native platforms. The role emphasizes strategic thinking, data-driven decisions, and proactive communication with clients and internal teams.

You will manage budgets, drive optimizations, and craft reporting that shows clear impact on business goals.

Qualifications

• 2–3 years of digital marketing experience in an agency setting.
• Experience with multiple paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Proficiency with campaign development, bid optimization, keyword research, ad copy, and optimization processes.
• Strong written and verbal communication, organization, and client-facing skills.

Responsibilities

• Own performance marketing across paid social and paid media platforms.
• Lead budget management and provide recommendations based on performance insights.
• Generate reporting and present performance insights to clients and internal teams.
• Develop and optimize campaigns, conduct keyword research, write ad copy, and manage bids.

Skills

Digital marketing

Google Analytics

Campaign optimization

Client communication

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

Job description

Power Digital Marketing is seeking a Paid Advertising Strategist to own the execution, performance, and growth of client campaigns across major paid social and native platforms. The role emphasizes strategic thinking, data-driven decisions, and proactive communication with clients and internal teams.

You will manage budgets, drive optimizations, and craft reporting that shows clear impact on business goals.