Category Manager - Foods Indusry - B2B (Corporate Sales)

HRBS Global; Lahore; On-site; PKR 2,000,000 - 4,200,000; Full time

Job summary

HRBS Global is seeking a Category Manager – Foods – B2B (CorporateSales) for our Raiwind Office. You will drive category sales, profitability, and strategic plans while collaborating with sales, marketing, and supply chain teams.

The role emphasizes data-driven decisions, product lifecycle insights, and market expansion. You will lead a team, manage key accounts, and develop a robust talent pipeline while ensuring customer satisfaction and adherence to company policies.

Qualifications

• Master’s degree in business administration, Sales & Marketing, or Food Technology with MBA preferred.
• 8–12 years’ experience in sales and category management (preferred).
• Strong leadership and data-driven decision making is essential.

Responsibilities

• Responsible for category’s total sales performance & profitability against the annual business plan.
• Monitor receivables and ensure healthy cash flow and minimal bad debts.
• Review regional forecasts for procurement and production planning with 80% accuracy.
• Build and analyze data for products to understand competition and drive growth.
• Define and execute short and long-term business plans for the segment.
• Develop GTM strategies, manage inventory aging with supply chain, and report regularly.

Skills

Communication

Negotiation

Leadership

Strategic thinking

Customer focus

Professionalism

Education

MBA preferred

Sales & Marketing degree

BSc/MSc Hons Food Technology

Tools

ERP software

Microsoft Office

Job description

Position Title: Category Manager – Foods – B2B (CorporateSales)

Job Location: Raiwind Office

Department: Sales & Marketing Department

Timings: 09:00 AM to 05:30 PM

No. of position: Multiple

Job Description

• Responsible for Category’s total sales performance & profitability against the annual business plan.
• Monitor timely recovery and effective Receivables management to ensure ASM is maintaining healthy cash flow and minimal bad debts.
• Review and consolidate regional forecasts to ensure a minimum of 80% accuracy for procurement and production planning.
• Will build and analyze primary and secondary data for all products within the segment to ensure clear understanding of the competition to ensure sustainable growth of the segment.
• Will define and execute short term and long-term business plans for the segment to ensure continual growth and profitability.
• Implement loyalty strategies to maintain Customer Retention rate of 90% or higher.
• Time, Punctuality, and accurate reporting, professional dressing and appearance, behavioral discipline, and compliance with company policies.
• Responsible for market sizing, scoping and opportunity mapping and will devise a comprehensive GTM plan.
• Monitor and control inventory aging in coordination with supply chain.
• Maintain proper documentation and reporting standards.
• Work closely with technical and lab teams on product trials, approvals, and new product development.
• In collaboration with the team, develop a healthy project funnel and market track to ensure segment growth.
• Conduct quarterly review of product price, placement, promotion, and performance.
• Manage relationships with key accounts and high-value stakeholders to maintain high satisfaction levels.
• Oversee the resolution of commercial conflicts or complaints that cannot be resolved at the ASM level.
• Conduct team training and skill development sessions.
• Identify key talents and develop future successors within the team.
• Handle customer complaints and conflicts effectively and professionally.
• Design training frameworks and skill development programs for the entire category sales force.
• Build a talent pipeline by identifying and mentoring ASMs for future senior leadership positions.
• Assist in other tasks assigned by line manager

Job Specification

• Master’s degree in business administration, Sales & Marketing, BSc / MSc Hons Food Technology, with MBA preferred
• 8-12 Years’ Relevant experience in sales and category management (preferred)

Soft Skills

• Strong Communication and Negotiation, leadership and people management, Strategic Thinking, customer-focused mindset, and professionalism.

Technical Knowledge

• Product knowledge, P&L Management, Data Analytics, Market Research, Product Development, sales reports, forecasting & ERP/Microsoft Office Suite.