Campaign Deployment & Insights Lead

Systems Limited; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Systems Limited is seeking a Campaign Deployment Executive to lead end-to-end campaign workstreams, translate requirements into briefs, and monitor performance across channels. You will generate insights, craft leadership-ready narratives, and guide associates in reporting and presentations.

The role requires 3–5 years in related fields, strong stakeholder management, and a Bachelor’s degree in Marketing/Business Analytics.

Qualifications

• 3–5 years in Campaign Deployment or related field.
• Own campaigns end-to-end from alignment to delivery.
• Ability to interpret performance and derive business implications.
• Experience presenting insights to senior stakeholders.
• Strong cross-functional collaboration with multiple teams.
• Bachelor’s degree in marketing or related discipline from a reputed institute.

Responsibilities

• Campaign Planning Support: Understand campaign objectives, target audiences, mechanics, KPIs and business assumptions.
• Translate requirements into clear analytical briefs, tracking plans and data requirements.
• Campaign Performance Monitoring: Own recurring tracking across campaigns, launches and activations, covering relevant commercial, execution, offline and digital performance measures.
• Insight Generation: Interpret performance beyond the numbers by identifying key drivers and market context.
• Business Storytelling: Convert data and inputs into leadership-ready narratives for End-Market Deployment forums.
• Campaign Effectiveness: Lead post-campaign evaluations against objectives, targets and KPIs.
• Recommendations and Learning: Identify factors influencing outcomes and develop practical recommendations.
• Market Understanding: Build understanding of brands, channels, competitors, launches and promotions.
• Offline and Digital Activation: Understand offline activation mechanics and digital journeys.
• Stakeholder Management: Act as the main GBS contact for workstreams with stakeholders and agencies.
• Team Guidance: Guide Campaign Deployment Associates on reporting and presentation development.
• Review outputs before stakeholder submission.
• Process Improvement: Identify opportunities to simplify or standardize processes and KPI definitions.
• Controls and Compliance: Maintain documentation of data sources, assumptions and approvals.

Skills

Campaign deployment

Data interpretation

Stakeholder management

Cross-functional collaboration

Insight storytelling

Education

Bachelor’s degree in Marketing/Business Analytics

Job description

Systems Limited is seeking a Campaign Deployment Executive to lead end-to-end campaign workstreams, translate requirements into briefs, and monitor performance across channels. You will generate insights, craft leadership-ready narratives, and guide associates in reporting and presentations.

The role requires 3–5 years in related fields, strong stakeholder management, and a Bachelor’s degree in Marketing/Business Analytics.