Brand Growth Lead - Consumer Tech & Telecom

PMCL-JAZZ; Islamabad; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

JazzWorld, Pakistan's leading digital operator, is seeking a Brand Manager to translate large-scale transformation into clear, trusted brand narratives for a mass audience. You will craft brand architecture across ventures, ensuring each new business feels distinctly JazzWorld while remaining unmistakably JazzWorld.

You will partner with marketing, segments, pricing, and agencies to convert business strategy into compelling brand work across digital and traditional touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent.
• Minimum of 4+ years relevant brand management experience.
• Demonstrated ability to build brand strategy for complex, fast-moving categories, telecom, tech, fintech or digital services experience strongly preferred.
• Comfortable working with brand tracking, NPS and campaign performance data to inform decisions, not just intuition.

Responsibilities

• Own end-to-end brand strategy and ATL campaign development (TVC, OOH, radio, press) for core GSM business, briefing and managing creative/media agencies from concept to airing.
• Lead brand and communication strategy for prepaid, balancing mass-reach brand-building with acquisition-focused messaging.
• Own brand strategy and communication for postpaid.
• Use brand tracker (BHT) and NPS data to identify brand perception impacts and translate into actionable strategy.
• Manage budgets and agency performance across creative agency partners.
• Build relationships with internal stakeholders to ground brand work in business reality.
• Collaborate cross-functionally to land integrated marketing campaigns aligned to brand and business strategy.

Skills

Brand management

Brand strategy

Campaign development

Stakeholder management

Data analysis

Mass-market communication

Education

Bachelor's degree in Marketing/Business/Communications

Job description

JazzWorld, Pakistan's leading digital operator, is seeking a Brand Manager to translate large-scale transformation into clear, trusted brand narratives for a mass audience. You will craft brand architecture across ventures, ensuring each new business feels distinctly JazzWorld while remaining unmistakably JazzWorld.

You will partner with marketing, segments, pricing, and agencies to convert business strategy into compelling brand work across digital and traditional touchpoints.