Brands Specialist

JazzWorld; Islamabad; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

JazzWorld in Islamabad is seeking a Brands Specialist, Digital Channels to shape brand strategies across Tamasha, ZARR, Simosa, and Social Plus. You will manage campaigns, track KPIs, collaborate with performance marketing and creative teams, and develop social and UGC strategies to boost feature adoption and brand affinity.

Ideal candidate has 1–2 years in branding roles and a degree in Marketing or Communications.

Qualifications

• 1–2 years of branding/marketing experience.
• Experience with digital platforms or OTT/fashion is a plus.
• Strong communication and storytelling skills.

Responsibilities

• Develop brand strategies and execute campaigns across Tamasha, ZARR, Simosa, and Social Plus.
• Plan integrated campaigns aligned with product objectives and track KPIs.
• Collaborate with creative, performance marketing, and PR teams to ensure consistency.
• Foster loyalty, community engagement, and UGC strategies across platforms.
• Conduct market insights to refine branding across verticals.

Skills

Brand strategy

Campaign management

Content creation

Social media strategy

Project management

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

MS Excel

PowerPoint

Design tools

Job description

Title: Brands Specialist - Digital Channels

Grade: L1

Location: Islamabad

Company: JazzWorld

Jazz Lifestyle Ventures (JLV) is home to four distinct and fast-growing digital products, each serving a unique market need. As a Brands Specialist, Digital Channels, you will be at the heart of building and executing brand strategies across this portfolio:

• Tamasha - Pakistan's leading OTT and digital entertainment platform.
• ZARR - A fashion marketplace connecting buyers with top local and global brands.

What You’ll own

Brand Strategy & Execution

• Support the development and implementation of brand strategies to strengthen each JLV product’s market position.
• Execute go-to-market campaigns for new features and product launches across Tamasha, Simosa, ZARR, and Social Plus.
• Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.
• Develop and manage social/community platform brand strategies tailored to Social Plus’s unique positioning as Pakistan's first community graph.

Campaign Management & Performance

• Plan and execute integrated brand and marketing campaigns aligned with business objectives for each product vertical.
• Drive campaign performance tracking and reporting, defining KPIs, building dashboards, and translating data into actionable insights.
• Design and run A/B testing and experimentation frameworks to continuously optimize campaigns and brand communications.
• Collaborate with performance marketing, social media, and PR teams to amplify reach and engagement.

Content, Messaging & Creative

• Work closely with creative teams to develop compelling brand messaging across all JLV products.
• Lead lookbook and editorial-style content creation for ZARR's fashion marketplace to drive product discovery and brand affinity.
• Develop and manage UGC (User Generated Content) strategies across platforms to foster authentic community-driven storytelling.
• Craft bundling and upsell communication strategies for Simosa's lifestyle super app to increase feature adoption and ARPU.

Loyalty, Community & Engagement

• Develop and execute loyalty and rewards program marketing to improve retention across the JLV product portfolio.
• Build community engagement frameworks and manage brand presence on Social Plus and other social platforms.
• Collaborate with product and growth teams to identify user engagement opportunities and translate them into brand activations.
• Leverage social listening and sentiment analysis tools to refine messaging and community strategies.

Market Research & Insights

• Analyze industry trends, competitor activities, and audience insights across the OTT, super app, fashion, and social verticals.
• Use data-driven insights to refine branding strategies for each product and recommend optimizations.
• Support market research to identify growth opportunities and whitespace for JLV products in Pakistan.

Requirements

You may be a strong fit if you:

• 1-2 years of experience in branding, marketing, or communications, preferably within digital platforms, OTT, e-commerce, fashion, or social/community products.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience managing campaigns across multiple brands or products simultaneously.

Domain & Industry Knowledge

• Understanding of the OTT/streaming industry, digital trends, and content marketing
• Familiarity with super app ecosystems, lifestyle services, and bundling/upsell strategies
• Knowledge of fashion e-commerce, visual merchandising, and editorial content formats
• Understanding of social/community platforms, UGC dynamics, and network-effect-driven growth

Core Skills

• Follows marketing and social media trends and can implement it across the portfolio.
• Project Management: Strong ability to manage multiple branding initiatives simultaneously across products and teams.
• Creative & Strategic Thinking: Ability to translate product insights into compelling brand narratives.
• Communication: Excellent verbal, written, and presentation skills for internal and external stakeholders.
• Tools: Proficient in MS Excel, Word, and PowerPoint; familiarity with design tools is a plus.
• Editorial & Lookbook Content: Ability to brief and/or create fashion-forward, editorial-style content for marketplace environments.
• Social/Community Brand Strategy: Capability to develop brand frameworks for community and social platforms.

Benefits

Why JazzWorld

JazzWorld is building Pakistan's next-generation digital services platform.

Here, you will build products and solutions that solve real problems at national scale. The reach of Jazz Telco, combined with shared capabilities across connectivity, transactions and identity, gives builders the power to take an idea from zero to tens of millions.

You will not simply run what already exists. You will create what comes next—turning ambitious ideas into products, products into businesses and businesses into category leaders.

Build. Scale. Learn. Repeat.

As a certified Top Employer, JazzWorld is committed to global workplace standards and an inclusive environment where diverse talent can thrive and perform at their best.

Apply by: 21st September 2026