Brand Strategy & Growth Lead

PakWheels; Lahore; On-site; PKR 2,400,000 - 3,600,000; Full time

Job summary

PakWheels is seeking a Brand Manager to own and drive the brand strategy across all business units. You will analyze data, guide campaigns, and ensure a consistent brand presence while leading cross-functional teams across marketing, sales, and product.

The ideal candidate holds a Bachelor's in Marketing or related field, with 4+ years in brand management and strong analytics—from Google Analytics to Excel. MBA preferred. Based in Lahore, Pakistan, in a fast-paced automotive tech environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in brand management with proven growth.
• Experience with analytics tools and reporting.

Responsibilities

• Develop and execute PakWheels' brand strategy across all units.
• Monitor brand metrics and present insights to leadership.
• Conduct surveys and competitor analysis to refine strategies.
• Collaborate with marketing, sales, and product teams for aligned execution.
• Oversee brand calendars, budgets, and campaign performance.
• Ensure consistent brand guidelines across channels.

Skills

Brand management

Data analysis

Digital marketing

Communication

Project management

Education

Bachelor's degree in Marketing, Business, or Communications

MBA (preferred)

Tools

Google Analytics

SEMrush

Excel

Job description

PakWheels is seeking a Brand Manager to own and drive the brand strategy across all business units. You will analyze data, guide campaigns, and ensure a consistent brand presence while leading cross-functional teams across marketing, sales, and product.

The ideal candidate holds a Bachelor's in Marketing or related field, with 4+ years in brand management and strong analytics—from Google Analytics to Excel. MBA preferred. Based in Lahore, Pakistan, in a fast-paced automotive tech environment.