Brand Manager

PakWheels; Lahore; On-site; PKR 2,400,000 - 3,600,000; Full time

Job summary

PakWheels is seeking a Brand Manager to own and drive the brand strategy across all business units. You will analyze data, guide campaigns, and ensure a consistent brand presence while leading cross-functional teams across marketing, sales, and product.

The ideal candidate holds a Bachelor's in Marketing or related field, with 4+ years in brand management and strong analytics—from Google Analytics to Excel. MBA preferred. Based in Lahore, Pakistan, in a fast-paced automotive tech environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in brand management with proven growth.
• Experience with analytics tools and reporting.

Responsibilities

• Develop and execute PakWheels' brand strategy across all units.
• Monitor brand metrics and present insights to leadership.
• Conduct surveys and competitor analysis to refine strategies.
• Collaborate with marketing, sales, and product teams for aligned execution.
• Oversee brand calendars, budgets, and campaign performance.
• Ensure consistent brand guidelines across channels.

Skills

Brand management

Data analysis

Digital marketing

Communication

Project management

Education

Bachelor's degree in Marketing, Business, or Communications

MBA (preferred)

Tools

Google Analytics

SEMrush

Excel

Job description

As a Brand Manager at PakWheels, you will take ownership of driving and executing the brand strategy across all business units. This role requires a highly analytical and strategic thinker who can develop data-driven solutions and drive brand performance. You will be responsible for overseeing brand initiatives, managing campaigns, and ensuring a consistent brand presence while providing leadership in analyzing and improving brand performance through rigorous data analysis and insights.

Key Responsibilities:

• Develop and execute the brand strategy for PakWheels, aligning it with business goals and maintaining a strong presence across traditional and digital platforms.
• Monitor key metrics (e.g., brand awareness, market share) and present insights to leadership.
• Conduct surveys, feedback sessions, and competitor analysis to refine strategies.
• Work with marketing, sales, and product teams to ensure timely and aligned execution of brand initiatives.
• Manage brand calendars effectively.
• Oversee the full cycle of brand campaigns, including planning, KPI setting, budgeting, and performance optimization.
• Ensure adherence to brand guidelines across all channels to maintain messaging and visual consistency.
• Address deviations proactively.
• Drive sustainable growth by evaluating and adjusting current strategies for improved impact.

Qualifications:

• Bachelor's degree in Marketing, Business, or Communications, MBA highly preferred.
• Minimum 4 years in brand management, marketing, or a similar role with a proven track record of brand growth.
• Proficient in data analysis and reporting; experience with Google Analytics, social media analytics, and similar tools.
• Ability to manage multiple projects with attention to detail, deadlines, and results.
• Strong written and verbal communication skills for clear stakeholder presentations.
• Expertise in digital marketing, social media strategies, and leading digital campaigns.
• Strong organizational skills to handle multiple priorities in a fast-paced environment.

Preferred Skills:

• Familiarity with marketing software (e.g., Google Analytics, SEMrush).
• Experience in automotive or tech industry brand strategies.
• Advanced Excel skills for data analysis.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.