Marketing Manager - Social, PR & Brand Partnerships

PakWheels.com; Lahore; On-site; PKR 2,000,000 - 2,800,000; Full time

Job summary

PakWheels.com is seeking a trend-savvy Marketing Manager to lead Social Media, Influencer Marketing, PR and Brand Partnerships. You will shape the brand's digital presence, create fresh content, and capitalize on automotive news to accelerate growth across platforms.

The role demands a strategic leader who can drive data-led decisions, maintain editorial standards, and collaborate with Design, Video, Content and Performance teams to deliver campaigns with measurable ROI.

Qualifications

• 6+ years of experience in social media, PR or influencer marketing, including team leadership
• Strong understanding of social media growth, platform trends, audience behaviour, and digital strategy
• Proven experience mentoring social, PR and influencer teams and working cross-functionally with design and video teams
• Demonstrated ability to develop and execute strategies that deliver measurable business and audience growth
• Strong understanding of analytics, audience segmentation, and push/email/WhatsApp marketing tools
• Experience working with AI and creative technology tools to improve productivity and output
• Strong communication, project management, and stakeholder-management skills
• A deep understanding of the automotive industry, Pakistani digital audience, and local content landscape will be a strong advantage

Responsibilities

• Grow social media channels and distribution across platforms including Instagram, Facebook, TikTok, YouTube, WhatsApp Channel
• Plan and execute brand calendars and campaigns with internal teams and vendors
• Leverage influencer relationships for brand promotions and partnerships with clear ROI
• Own push notifications, newsletters, and WhatsApp marketing with segmentation and ROI tracking
• Establish and track sentiment for PakWheels and sub-brands; report performance weekly with clear actions

Skills

Social media

PR

Influencer marketing

Team leadership

Analytics

Push/email/WhatsApp marketing tools

AI tools for marketing

Cross-functional collaboration

Stakeholder management

Automotive industry knowledge

Tools

AI tools for marketing

Creative technology tools

Marketing automation platforms

Job description

PakWheels.com is seeking a trend-savvy Marketing Manager to lead Social Media, Influencer Marketing, PR and Brand Partnerships. You will shape the brand's digital presence, create fresh content, and capitalize on automotive news to accelerate growth across platforms.

The role demands a strategic leader who can drive data-led decisions, maintain editorial standards, and collaborate with Design, Video, Content and Performance teams to deliver campaigns with measurable ROI.