Brand Manager Core (Proactive Pipeline)

JazzWorld; Pakistan; On-site; PKR 2,500,000 - 3,500,000; Full time

Job summary

A leading telecommunications company in Islamabad is seeking a Brand Manager to lead brand strategy and marketing execution. The successful candidate will be responsible for analyzing brand positioning, developing comprehensive strategies, and ensuring brand consistency across multiple channels. Candidates should have a degree in Marketing or related fields and at least 8 years of relevant experience in marketing, particularly within tech and digital sectors. Strong analytical, interpersonal, and project management skills are essential, along with a creative approach to content creation.

Qualifications

• Minimum 8+ years of relevant marketing experience.
• Demonstrated ability to develop and execute comprehensive brand strategy.
• Experience managing end-to-end digital performance marketing campaigns.

Responsibilities

• Analyze brand positioning and consumer insights.
• Lead the development and execution of brand strategy based on business objectives.
• Ensure brand consistency across various marketing initiatives and channels.

Skills

Marketing strategy development

Digital marketing

Data analytics

Interpersonal communication

Project management

Stakeholder management

Education

Degree in Marketing/Communications/Business or equivalent

Job description

Grade Level: 3 | Location: Islamabad | Last date to apply: 14th April 2026

What is ‘Brand Manager’?

As a Brand Manager you will lead brand strategy and marketing execution through consumer insights, strong positioning, and consistent identity across all channels.

What does ‘Brand Manager’ do?

• Analyze brand positioning and consumer insights.
• Shape and communicate the vision and mission.
• Lead the development and execution of Brand Strategy based on the Business Objectives & Strategy.
• Work as part of the product team to develop the right brand initiatives and communications.
• Develop and implement brand strategies and marketing campaigns.
• Translate brand elements into plans and go-to-market strategies.
• Lead creative development to motivate the target audience to “take action.”
• Ensure brand consistency across various marketing initiatives and channels.
• Oversee UI/UX of apps and new product journeys.
• Plan, execute and optimize online marketing campaigns across various platforms.
• Utilize performance marketing techniques (PPC, SEO, Programmatic, retargeting, etc.).
• Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and touch points.
• Develop testing plans for creative, messaging and landing pages to improve KPIs.
• Implement data‑driven adjustments to improve conversion rates and reduce customer acquisition costs.
• Ensure excellence in all brand‑related activity and challenge the status quo to fuel actionable insights for growth.
• Monitor and analyze market feedback and adjust marketing communications.
• Measure and report performance of all marketing campaigns, assess ROI and KPIs.
• Monitor and analyze brand performance metrics to optimize strategy and campaigns.
• Keep up‑to‑date with industry trends, competitor activities and customer preferences.
• Conduct market research to identify customer needs and align marketing activities.
• Manage Brand presence across various touchpoints, especially digital/social.
• Build a high‑performance team.
• Coordinate with external agencies and partners for brand promotion.
• Perform budget management and oversee Agency performance.
• Collaborate with cross‑functional teams to implement marketing campaigns aligned with brand strategy.
• Conduct quarterly/annual reviews with insights and action plans.

Qualifications

• Degree in Marketing/Communications/Business or equivalent.
• Minimum 8+ years of relevant marketing experience.
• Demonstrated ability to develop and execute comprehensive brand strategy.
• Experience in tech/start‑up/digital portfolio and understanding of telecom market.
• Experience managing end‑to‑end digital performance marketing campaigns.
• Deep understanding of 3 C’s (Consumer, Customer, Competition), trends and insights impacting business.
• Proven teamwork and stakeholder management skills.
• Excellent interpersonal, verbal, written communication and presentation skills.
• Strong critical thinking and data analytics capabilities.
• Strong project management skills handling multiple priorities.
• Conflict management skills for multiple stakeholders.
• Strong understanding of digital products and ability to leverage digital tools and platforms.
• Creative flair for innovative content creation across platforms.

EEO Statement

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.