Brand Manager Core (Proactive Pipeline)

PMCL-JAZZ; Islamabad; On-site; PKR 1,674,000 - 2,232,000; Full time

Benefits offered by this job

Inclusive workplace environment

Opportunities for continuous learning

Commitment to employee growth

Job summary

A leading telecommunications company is seeking an experienced Brand Manager in Islamabad to lead brand strategy and marketing execution. This role involves managing teams and budgets, overseeing digital marketing campaigns, and analyzing brand performance metrics. The ideal candidate has over 8 years of marketing experience and a degree in Marketing or a related field. This position offers opportunities for growth in a dynamic and innovative environment.

Qualifications

• Minimum of 8+ years relevant marketing experience.
• Experience in managing end-to-end digital performance marketing campaigns.
• Demonstrated ability to develop and execute brand strategy.

Responsibilities

• Lead the development and execution of brand strategy.
• Manage teams and budgets to deliver impactful marketing campaigns.
• Monitor and analyze brand performance metrics.

Skills

Marketing strategy development

Digital performance marketing

Data analysis

Interpersonal communication

Project management

Conflict management

Education

Degree in Marketing/Communications/Business or equivalent

Job description

Grade Level: 3

Location: Islamabad

Last date to apply: 14th April 2026

What is ‘Brand Manager’?

As a Brand Manager you will lead brand strategy and marketing execution through consumer insights, strong positioning, and consistent identity across all channels. The responsibilities for this role include overseeing creative, digital, and product-aligned initiatives while using analytics to optimize performance and ROI.

You will manage teams, partners, and budgets to deliver impactful campaigns that drive growth and brand relevance with 1-2 direct reports and an extended team of 14 members.

What does ‘Brand Manager’ do?

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Lead the development and execution of Brand Strategy based on the Business Objectives & Strategy.
• Work as a part of the product team to develop the right brand initiatives and communications.
• Develop and implement brand strategies and marketing campaigns.
• Translate brand elements into plans and go-to-market strategies.
• Lead creative development to motivate the target audience to ‘take action.’
• Ensure brand consistency across various marketing initiatives and channels.
• Oversee UI/UX of apps and new product journeys.
• Plan, execute and optimize online marketing campaigns across various platforms.
• Utilize range of performance marketing techniques including PPC, SEO, Programmatic and retargeting et al.
• Utilize strong analytical abilities to evaluate end‑to‑end customer experience across multiple channels and touch points.
• Develop testing plans for creative, messaging and landing pages to improve KPIs.
• Implement data‑driven adjustments to improve conversion rates and reduce customer acquisition costs.
• Ensure excellence in all brand‑related activity, while continually challenging the status quo to drive actionable insights that fuel growth.
• Monitor and analyze market feedback and adjust marketing communications.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor and analyze brand performance metrics to evaluate campaign effectiveness and make data‑driven decisions to optimize brand strategy and campaigns.
• Keep up to date with industry trends, competitor activities and customer preferences to continuously improve brand indicators.
• Conduct market research to identify customer needs, trends and opportunities and align all marketing activities accordingly.
• Monitor market trends, research competitors’ activities, and evaluate their impact on the brand.
• Manage brand’s presence across various touchpoints specifically digital/social to create relevance within the intended audience.
• Build the team for performance and growth.
• Coordinate with external agencies and partners for brand promotion.
• Budget management along with agency performance.
• Manage budgets for marketing communications activities in close collaboration with all relevant stakeholders.
• Ability to manage creative partners and maintain relationships with key stakeholders both external and internal.
• Collaborate with cross‑functional teams to develop and implement marketing campaigns that align with the brand strategy.
• Quarterly/Annual reviews with insights and clear‑cut action plans.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Qualifications

1. Degree in Marketing/Communications/Business or equivalent.
2. Minimum of 8+ years relevant Marketing or relevant experience.
3. Demonstrated ability to assist in developing and executing a comprehensive brand strategy.
4. Experience of working in a tech / start‑up / digital portfolio coupled with understanding of telecom market.
5. Experience in managing end‑to‑end digital performance marketing campaigns.
6. A thinker with deep understanding of 3 C’s (Consumer, Customer, Competition), trends, practices, information, and insights impacting the business, enabling sound decisions.
7. Experienced in working closely and effectively with teams and stakeholders.
8. Excellent interpersonal, verbal, and written communication and presentation skills are required.
9. Strong skills in critical thinking, data analysis and identifying and communicating marketing and audience‑led insights.
10. Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
11. Strong conflict management skills to manage multiple stakeholders.
12. Strong understanding of digital products and a demonstrated ability to leverage digital tools and platforms is preferred.
13. A creative individual with a strong flair of innovative ideas for content creation for platforms.

Why join JazzWorld?

As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitment to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward‑looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow.

Our core values – Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial – shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities.

As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future.

At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All.