Product Specialist

JazzWorld; Pakistan; On-site; PKR 900,000 - 1,700,000; Full time

Job summary

JazzWorld, Pakistan's largest homegrown video OTT platform, invites a Product Specialist to drive engagement and growth across the app and social channels. You will collaborate with cross-functional teams to oversee execution and optimize outcomes through user-centric thinking, data and experimentation.

You will contribute to content discovery, personalization, and campaigns while shaping feature strategies and social content that resonates with trends and audiences.

Qualifications

• Experience in digital product management, product operations or growth-focused roles.
• Strong understanding of app content management, GTM execution and user engagement strategies.
• Hands-on experience with social media content creation and reel editing.
• Ability to speak confidently on camera and feature in social reels.

Responsibilities

• Drive engagement and growth for the platform across mediums.
• Collaborate with marketing and commercial teams on product positioning and visibility.
• Enhance in-app user experience through content discovery and curation.
• Define feature strategies to boost engagement, retention and value realization.
• Create and edit engaging social content, including reels, to support platform visibility.

Skills

Social media content creation

Reel editing

Cross-functional collaboration

Growth strategies

User engagement

GTM execution

Data-driven decisions

Public speaking on camera

Education

Bachelor's degree in business

Bachelor's degree in Computer Science

Bachelor's degree in Media Sciences

Bachelor's degree in Design

Certifications in Product Management/UX Growth

Tools

Canva

Firebase

GA360

MoEngage

Confluence

CapCut

Adobe Premiere Rush

Job description

Grade Level: L1 Location: Islamabad Last date to Apply: 14th August 2026 What is Product Specialist? As a Product Specialist for Pakistan's largest homegrown video OTT platform, you will drive engagement and focus on growth of the platform's overall presence across mediums. This role is central to elevate in-app user experience and drive user engagement. You will collaborate closely with cross-functional teams to oversee execution, and optimize outcomes through user-centric thinking, data, and experimentation. This role is ideal for someone who blends strategic thinking with operational execution, and thrives in a fast-paced, high-impact environment. Key Focus Areas: Drive initiatives for overall platform's engagement and growth. Support and execute GTM strategies for new content, features and campaigns. Collaborate with marketing and commercial teams to align product positioning and visibility. Continuously enhance the in-app user experience through content discoverability and curation. Define feature strategies that drive meaningful engagement e.g., personalization, gamification, loyalty programs. Identify opportunities to enhance engagement, retention, and in-app value realization. Analyze product performance, set KPIs, and optimize through experimentation and data-led decisions. Create and edit engaging social media content, including reels, to support platform visibility and growth. Open to being the face of brand when needed, delivering original and engaging social content. in digital product management, product operations, or growth-focused roles. Strong understanding of app content management, GTM execution, and user engagement strategies. Familiarity with tools like Canva, Firebase, GA360, MoEngage, and Confluence is a plus. Hands-on experience with social media content creation and reel editing (e.g., CapCut, Canva, Adobe Premiere Rush, or similar tools). Confident speaking on camera and comfortable featuring in social reels. Strong grasp of internet, entertainment and pop culture and sports trends, with the ability to translate them into relatable, shareable content. Why join JazzWorld? As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitmnet to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward-looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow. Our core values - Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities. As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future. At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All. Education Bachelor's degree in business, Computer Science, Media Sciences, Design, or a related field. Certifications in Product Management, UX, Digital Strategy, or Growth are a plus. Scope of Impact Direct influence on platform's, growth trajectory, in-app and social experience and user engagement. Shapes product roadmap, content curation strategy, and go-to-market execution. Acts as a key connector between product, marketing, and technical teams to drive outcomes.