Brand & Growth Lead

Chughtaiz (pvt) Ltd; Lahore; On-site; PKR 1,339,000 - 2,678,000; Full time

Job summary

CHUGHTAIZ in Lahore is seeking a hands-on Brand & Growth Lead to unite brand storytelling, content production and performance marketing across our kitchen, interiors and lifestyle offering, including Kohler campaigns. You will work directly with the founder and coordinate with our Karachi marketing resource.

This is an ownership role for someone who can turn ideas into published work, learn from results and keep projects moving.

Qualifications

• 2–3 years hands-on brand, social media, or digital marketing experience.
• Portfolio demonstrating brand, campaigns or content work.
• Clear writing and project coordination skills; able to develop English and Urdu content.
• Practical understanding of Meta campaigns and performance analytics.

Responsibilities

• Translate brand priorities into a practical monthly plan and weekly content calendar.
• Develop hooks, scripts, shot lists and briefs for stories, product demos and behind-the-scenes content.
• Coordinate shoots, presenters, editors and the production studio; ensure quality and deadlines.
• Lead campaign planning and test Meta campaigns with tracking and optimisation.
• Measure retention, engagement and qualified enquiries; feed results into tests.
• Connect marketing with sales through enquiry routing and follow-up insights.
• Support launches, showroom campaigns and brand communication across Lahore and Karachi.
• Keep founder informed with concise recommendations and an organised delivery tracker.

Skills

Brand marketing

Social media

Content creation

Digital marketing

Campaign planning

Writing

Project coordination

Tools

Meta Ads Manager

Job description

BRAND & GROWTH LEAD — CHUGHTAIZ

Lahore | Full-time | On-site

Build a brand people engage with—and turn that attention into qualified enquiries and business growth.

Chughtaiz is looking for a hands‑on marketer to bring together brand storytelling, content production and performance marketing across our kitchen, interiors and lifestyle offering, including Kohler‑related campaigns. You will work directly with the founder and coordinate with our performance marketing/execution colleague, production studio and Karachi marketing resource.

This is an ownership role for someone who can turn ideas into published work, learn from results and keep projects moving. Strong candidates with around 2–3 years of relevant experience are welcome; demonstrated work matters more than a previous “lead” title.

WHAT YOU WILL OWN

• Translate brand priorities into a practical monthly plan and weekly content calendar.
• Develop strong hooks, scripts, shot lists and creative briefs for founder stories, product demonstrations, customer projects and behind‑the‑scenes content.
• Coordinate shoots, presenters, editors and the production studio; review detail, quality and deadlines before approval and publication.
• Lead campaign planning and work with our performance marketing colleague on Meta creative tests, audiences, tracking and optimisation.
• Measure retention, engagement, qualified enquiries, appointments and lead quality—not views alone—and turn findings into the next test.
• Connect marketing with sales through clear enquiry routing, follow‑up ownership and useful customer insights.
• Support launches, showroom campaigns and consistent brand communication across Lahore and Karachi.
• Keep the founder informed through concise recommendations, clear approvals and an organised delivery tracker.

WHAT WE ARE LOOKING FOR

• Around 2–3 years of hands‑on brand, social media, content or digital marketing experience, with evidence of personal contribution.
• A strong eye for visual detail and an understanding of what makes people watch, respond and enquire.
• Clear writing, communication and project coordination skills; confidence developing English and Urdu content.
• Practical understanding of Meta campaigns and marketing analytics. Be ready to explain your own role in any results you share.
• A portfolio showing content, campaigns or brand work. Fashion, lifestyle, interiors, architecture, premium retail or relevant agency experience is useful.
• Ability to work on‑site in Lahore and collaborate with showroom, sales and production teams.
• Relevant education is welcome; selection will focus on your portfolio, skills, judgement and execution.

WHAT SUCCESS LOOKS LIKE

A reliable content and campaign pipeline, stronger creative work, clear performance reporting, and better‑quality enquiries supported by consistent sales follow‑up.