B2B Email Campaign Architect

Software Finder Careers; Lahore; Vor Ort; PKR 600.000 - 900.000; Vollzeit

Zusammenfassung

Software Finder Careers is seeking a Campaign Executive to oversee B2B email marketing and lead generation campaigns. You will manage day-to-day operations, data handling in Salesforce, and performance reporting to ensure a steady stream of qualified leads.

You'll build sequences, run A/B tests, ensure compliance with CAN-SPAM/GDPR, and collaborate across verticals to tailor messaging. A 1–3 year background in this area is expected.

Qualifikationen

• 1-3 years of experience in B2B email marketing, outbound campaigns or lead generation.
• Hands-on experience with Salesforce for campaign, contact and lead management.
• Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot).
• Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists.
• Solid understanding of audience segmentation and targeting for B2B campaigns.
• Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management.
• Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation.
• Familiarity with lead generation funnels and the use of lead magnets.
• Experience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plus.
• Experience in SaaS, a B2B marketplace or across multiple verticals is a plus.
• Strong attention to detail and the ability to manage several campaigns at once.
• Clear, professional written English
• Bachelor's degree in Marketing, Business or a related field

Aufgaben

• Set up, launch and manage B2B email campaigns end to end, from list upload to final send
• Build and schedule email sequences and follow-ups in line with the campaign calendar
• Use Salesforce to manage prospect records, campaign members, activity logging and lead status
• QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits
• Monitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptly
• Source, clean, enrich and maintain prospect data for each campaign
• Deduplicate records, validate email addresses and standardize fields before upload
• Segment audiences by vertical, industry, company size, job title, geography and buying intent
• Keep prospect and campaign data accurate and up to date in Salesforce
• Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona
• Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns
• Ensure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policy
• Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly
• Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation
• Manage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant team
• Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce
• Support the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagement
• Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign
• Produce weekly and monthly performance reports that highlight what is working and recommend improvements

Kenntnisse

Salesforce

B2B email

Lead generation

Outreach tools

Excel / Sheets

Data enrichment

Email compliance

SaaS experience

Ausbildung

Bachelor's degree in Marketing

Tools

Outreach

Apollo

Instantly

Lemlist

HubSpot

Salesforce

Jobbeschreibung

Software Finder Careers is seeking a Campaign Executive to oversee B2B email marketing and lead generation campaigns. You will manage day-to-day operations, data handling in Salesforce, and performance reporting to ensure a steady stream of qualified leads.

You'll build sequences, run A/B tests, ensure compliance with CAN-SPAM/GDPR, and collaborate across verticals to tailor messaging. A 1–3 year background in this area is expected.