Assistant Manager, Demand Gen & Pipeline Analytics

Software Finder; Lahore; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

Software Finder is seeking an analytical, process-driven Assistant Manager - Demand Generation to strengthen our marketing engine and align it with Sales. You will own campaign workflows, CRM data, and reporting that turn marketing activity into qualified pipeline.

You will work across Marketing, Sales, and leadership to ensure every lead is tracked, nurtured, and measured across the full B2B funnel. The ideal candidate is comfortable with numbers, can fix pipeline issues, and can turn data into

Qualifications

• 4–6+ years in Marketing Operations or Demand Gen.
• Full-funnel B2B lead lifecycle understanding.
• Hands-on CRM experience; HubSpot preferred.
• Advanced Excel and Google Sheets skills.
• Experience with Power BI or similar BI tools.
• Analytical mindset with data debugging ability.
• Experience collaborating with Sales teams.
• Strong communication and stakeholder management.

Responsibilities

• Manage end-to-end campaign workflows from setup to optimization.
• Build and maintain lead nurturing journeys through funnel.
• Align marketing pipeline with Sales including lead definitions and routing.
• Monitor campaign performance and fix underperforming channels.
• Ensure CRM data integrity and privacy compliance.
• Investigate and fix pipeline issues like leakage and attribution gaps.
• Use Power BI to analyze campaign, funnel, and revenue metrics.
• Develop dashboards and reports to support leadership decisions.
• Track KPIs: MQLs, SQLs, conversion rates, cost per lead.
• Turn data into insights and recommendations for Marketing and Sales.
• Oversee data management in Excel and Google Sheets.
• Standardize data cleaning, segmentation, analysis, and reporting.

Skills

Marketing operations

Demand generation

CRM systems

Excel & Sheets

Power BI

Data analysis

Sales alignment

Stakeholder management

Lead lifecycle

Communication

Tools

HubSpot

Job description

Software Finder is seeking an analytical, process-driven Assistant Manager - Demand Generation to strengthen our marketing engine and align it with Sales. You will own campaign workflows, CRM data, and reporting that turn marketing activity into qualified pipeline.

You will work across Marketing, Sales, and leadership to ensure every lead is tracked, nurtured, and measured across the full B2B funnel. The ideal candidate is comfortable with numbers, can fix pipeline issues, and can turn data into