Paid Media & Digital Marketing Lead

Monster Energy APAC

Lahore

On-site

PKR 250,000 - 450,000

Full time

14 days+

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Job summary

Monster Energy APAC is looking for an Assistant Digital Marketing Manager for Pakistan & Iraq. Lead bold digital marketing and paid media strategies, driving engagement and measurable business impact across brand portfolios in the region.

You will plan and optimize campaigns across Meta, Google, and TikTok, manage content calendars, collaborate with Brand Managers, the Digital Team, agencies, and HQ, and help local teams execute marketing plans with strong audience resonance.

Qualifications

Bachelor's degree in marketing or a related field.
3–5 years in marketing with beverage/CPG lifestyle brands.
Experience with digital media, sponsorships and events.
Strong knowledge of digital media including social platforms; familiarity with Meta, Google and TikTok ads.
Fluent in English; strong communication and collaboration skills.

Responsibilities

Lead digital marketing and paid media strategy across all brands and markets.
Plan, execute, and optimize campaigns; coordinate with internal teams, agencies and HQ.
Define KPIs, track performance, and provide data-driven recommendations.
Manage local social media presence and content calendars.
Support PR plans and locally driven content projects; collaborate with Brand Managers and Marketing Director.
Develop and execute ecommerce campaigns; monitor performance weekly.