Area Sales Manager - Sialkot

Gourmetpakistan; Sialkot; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Gourmetpakistan is seeking an Area Sales Manager – Beverages to steer growth across the beverages portfolio, focusing on volume, market coverage, and execution targets. You will lead distributor relationships, expand market reach, and build high-performing sales teams through coaching and performance management.

Your responsibilities include achieving targets across CSD, Water, and Juices, improving availability of key pack sizes (300 ml, 1.0 L, 1.5 L, 2.25 L), and enhancing in-market execution

Responsibilities

• Achieve sales targets across all packs and categories within the beverages portfolio, while maintaining a profitable product mix across CSD, Water, and Juices.
• Improve the availability and sales of priority pack sizes and categories, including 300 ml, 1.0 L, 1.5 L, 2.25 L, and Water SKUs.
• Ensure excellence in in-market execution by improving strike rate, product availability, shelf displays, full-case displays, and Share in Shop (SISH).
• Manage distributor performance to support sales growth, market coverage, and effective execution.

Job description

The Area Sales Manager – Beverages drives sustainable business growth by achieving volume, market coverage, and execution targets across the beverages portfolio. The role is responsible for effective distributor management, market expansion, and developing high-performing sales teams through coaching, capability building, and performance management.

Responsibilities

Achieve sales targets across all packs and categories within the beverages portfolio, while maintaining a profitable product mix across CSD, Water, and Juices.

Improve the availability and sales of priority pack sizes and categories, including 300 ml, 1.0 L, 1.5 L, 2.25 L, and Water SKUs.

Ensure excellence in in-market execution by improving strike rate, product availability, shelf displays, full-case displays, and Share in Shop (SISH).

Manage distributor performance to support sales growth, market coverage, and effective execution.