Area Sales Manager - Multan

Gourmetpakistan; Multan; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Gourmetpakistan in Multan, Pakistan seeks to accelerate sales across CSD, Water, and Juices. The role focuses on optimizing product mix, expanding availability for key pack sizes, and delivering strong in-market execution through better shelf presence and share in shop metrics.

The incumbent will drive distributor performance and market coverage to ensure profitable growth in a competitive FMCG landscape.

Responsibilities

• Achieve sales targets across all packs, and categories while maintaining a profitable product mix across CSD, Water, and Juices.
• Improving the availability and sales of priority pack sizes and categories, including 300 ml, 1.0 L, 1.5 L, 2.25 L, and Water SKUs.
• Ensure excellence in in-market execution by improving strike rate, product availability, shelf displays, full-case displays, and Share in Shop (SISH).
• Manage distributor performance to support sales growth, market coverage, and effective execution.

Job description

ASM drives sustainable business growth by achieving volume, market coverage, and execution targets. Responsible for effective distributor management, market expansion, and the development of high-performing sales teams through coaching, capability building, and performance management.

Responsibilities

Achieve sales targets across all packs, and categories while maintaining a profitable product mix across CSD, Water, and Juices.

Improving the availability and sales of priority pack sizes and categories, including 300 ml, 1.0 L, 1.5 L, 2.25 L, and Water SKUs.

Ensure excellence in in-market execution by improving strike rate, product availability, shelf displays, full-case displays, and Share in Shop (SISH).

Manage distributor performance to support sales growth, market coverage, and effective execution.