Area Sales Manager

Shan Foods Private Limited; Sargodha Division; On-site; PKR 1,800,000 - 3,600,000; Full time

Job summary

Shan Foods Private Limited is seeking an Area Sales Manager to drive sales operations across a defined geographic region. You will lead a team of Territory Sales Managers to achieve targets, build distribution networks, and strengthen relationships with key clients and partners.

The role requires strategic planning, strong communication, and a proven track record in FMCG sales. An emphasis is on growth, market presence, and achieving budgeted financial targets within the designated area.

Qualifications

• Bachelor's or master's degree from an accredited institute.
• 3–5 years of FMCG sales experience.
• Experience in leading sales teams and managing distributors was an advantage.

Responsibilities

• Create and implement sales strategies to achieve targets and penetrate markets.
• Lead a team of Territory Sales Managers to achieve annual sales targets.
• Prepare and present sales performance reports to senior management.
• Monitor expenses and ensure alignment with financial targets.
• Develop and maintain a distribution network for product availability.
• Build relationships with key clients and distribution partners.
• Provide distributors and customers with information on new products.
• Collaborate with Trade Marketing, Sales Operations, and Sales Control.
• Coach and motivate sales representatives for high performance.
• Guide TSMS and DSFs on daily, weekly, and monthly activities.

Skills

Sales leadership

Forecasting

Relationship management

Budget management

Team motivation

Strategic planning

Market expansion

Communication

Education

Bachelor's or Master's degree

Job description

At Shan Foods, we get it - food isn’t just fuel, it’s connection, culture, and convenience. As a global food brand, we’re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We’re more than just spices - we’re a team of creators, learners, and doers. At Shan, you’ll grow, evolve and help shape what the future of food looks & tastes like.

Shan Foods is a global equal opportunity employer, offering top of the line compensation & benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.

Let's give you a quick sneak peek into the life of an Area Sales Manager

As an Area Sales Manager you will oversee and drive sales operations within a specific geographic area. This role is crucial for driving sales growth, enhancing market presence, and ensuring the overall success of the company’s sales initiatives in the designated area.

Things you will be doing as an Area Sales Manager

• Create and implement effective sales strategies to achieve sales targets and increase market penetration
• Generate sales of company products in the area through a team of Territory Sales Managers to achieve or exceed the annual sales targets
• Prepare & present sales reports of performance metrics to senior management, suggesting improvements where necessary
• Monitor expenses and ensure adherence to financial targets
• Manage the sales budget effectively ensuring efficient allocation of resources
• Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services to achieve or exceed the sales targets
• Build and maintain strong relationships with key clients and stakeholders, Distribution Partners, Trade Partners etc.
• Provide distributors and customers with information about new or improved products and services to improve sales
• Work closely with Trade Marketing, Sales Operations and Sales Control functions to enhance sales effort
• Lead, train and motivate a team of sales representatives to ensure high performance and goal achievement
• Provide guidance to TSMs / DSFs daily, weekly, monthly and quarterly in accordance with the formulated strategies
• Train and Develop TSMs and DSRs on sales operations, stake-holders Management & Other Sales related soft skills (e.g Steps of Call, 7Cs of communication, etc.)

What we are looking for in you?

• A minimum of bachelor’s or master’s degree or equivalent from any accredited local or foreign institute
• At least 3-5 years of experience in FMCG Sales