Area Business Manager

USV; Punjab; On-site; PKR 2,623,000 - 3,789,000; Full time

Job summary

USV is seeking an experienced Business Manager to lead the Domestic Sales function in non-metro districts. You will drive sales targets, manage a field team, coordinate with marketing, and ensure optimal coverage in Tier 2/3 towns.

The role requires strong leadership, strategic planning, and hands-on execution in a dynamic healthcare environment. You will report to the Regional/ Zonal management and travel as needed.

Qualifications

• Minimum of 4 years of overall experience with 2 years of experience in relevant roles.
• Bachelor of Science / Bachelor of Pharmacy (Relevant pharma sales experience and managerial experience)
• Educational Qualification: Bachelor of Science / Bachelor of Pharmacy (Relevant pharma sales experience and managerial experience)

Responsibilities

• Drive achievement of sales targets within a geographic area (district) by effectively managing a team of sales associates.
• Execute defined sales and marketing plans with a focus on expanding engagement across a broad mix of healthcare professionals, including specialists and general practitioners in Tier 2 & 3 towns.
• Gather market feedback and communicate insights to the marketing team including information on new geographic areas, emerging HCPs in practice, and competitor intelligence.
• Participate in cycle meetings to understand campaigns and processes, ensuring the team's thoroughness and preparation.
• Plan monthly visits and manage vacant areas by assigning potential HCPs during the vacancy period.
• Utilise internal tools and dashboards to improve in-clinic effectiveness and support the launch of new products within assigned area.

Education

B.Sc

Job description

Sub Org Unit 1 Domestic Sales-Magnus-North

Sub Org Unit 2 DS-Magnus-N-Chandigarh

Sub Org Unit 3 DS-Magnus-N-Chandigarh-Amritsar

Country India

Location Amritsar

Skills

Skill

Graduation/Equivalent Course

B.Sc

CERTIFICATION

Working Language

Job Description

JOB DESCRIPTION

Role Area Business Manager Non-Metro

Designation Assistant Manager – Deputy Manager

Department Domestic Sales

Reporting to Regional Business

Manager

Job Grade L4B

Role Objective : Drive achievement of sales targets within a geographic area (district) by effectively managing a team of

KEY RESPONSIBILITIES

Business Development

? Execute defined sales and marketing plans with a focus on expanding engagement across a broad mix of HCPs,

including specialists and general practitioners in Tier 2 & 3 towns

? Gather market feedback and communicate insights to the marketing team including information on new geographic

areas, emerging HCPs in practice, and competitor intelligence

? Participate in cycle meetings to understand campaigns and processes, ensuring the team's thoroughness and

preparation

? Leverage data, dashboards and analysis to support sales associates with reviews

? Validate standard visit list, tour plans (MTCP> STP >MTP) and coverage plan with a high field presence,

relationship-driven approach, and frequent follow-ups with prescribers and potential HCPs in Tier 2 & 3 towns

? Prepare the team for in-clinic discussions by facilitating practice, strategy understanding and product knowledge by

effective utilisation of In-clinic effectiveness Program (ICEP) coaching tool

? Validate new/transferred HCPs and recommend additions and deletions to the standard visit list

? Evaluate metrics like call average coverage/repeat coverage and create plan to address gaps during the weekly

reviews and Joint Field Work plans

? Plan monthly visits and manage vacant areas by assigning potential HCPs during the vacancy period

? Conduct periodic review meetings to provide updates to Regional Business Manager and Zonal Business Manager,

ensuring adherence to the Sales Review Scorecard framework

? Ensure timely submission of all required documents, including daily call reports, monthly tour plans, expense

statements and compliance documents (if any)

? Utilise internal tool including In-clinic effectiveness Program (ICEP), Sales Review Scorecard (SRS), iPad and

dashboards, to improve in-clinic effectiveness

? Support the successful launch of new products within assigned area

? Allocate and manage time effectively in underperforming headquarters

Supply Chain Management

? Ensure product availability at retail chemists, dispensing doctors, and local pharmacy chains, aligning with

pharmacy-driven demand in Tier 2 & 3 markets

Stakeholder Engagement

? Ensure HCP’s attendance at continuous medical education sessions /campaigns and coordinate with speakers to

enhance learning experience

? Identify and ensure the participation of the right HCPs in company programs such as Continuous Medical Education

and skill-up sessions

? Manage core HCPs by accurate identification, timely engagement based on moments of truth (MOT), coverage and

prescription support

. People and Culture

? Promote and embody the USV Credo

? Guide reportees to overcome challenges and optimise performance by providing solutions and constructive support

? Conduct timely recruitment and induction process

? Develop a high-performance culture through periodic reviews, feedback and action planning

? Provide trainings to ensure the team has the latest knowledge and skills to excel and drive the organisation forward

? Support the team by offering coaching, demonstrating best practices, acknowledging efforts and leading by example

? Engage and retain key talents by fostering a supportive work environment and offering continuous opportunities

? Identify high-potential candidates in consultation with the Area Business Manager and support them in grooming th for

their next role through the Career Enhancement Journey to Excel (CJEx)

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Sales Associates, Regional Business Manager and Zonal Business Manager

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare professionals/ Clearing and Forwarding Agents / Stockist / Chemists / Purchase managers

Nature of Interaction: Explanation of products or services to customers and communication around escalated or difficult

queries with customers and inventory management

JOB REQUIREMENTS

Professional Experience and Relevant Skills

? Minimum of 4 years of overall experience with 2 years of experience in relevant roles

? Must possess the ability to govern operations remotely, along with excellent communication skills and interpersonal

abilities for building and maintaining relationships with healthcare professionals and stockists. Additionally, must have

a willingness to travel and the ability to identify potential opportunities (HCPs, geography, etc.)

Academic Qualifications & Certifications

? Educational Qualification: Bachelor of Science / Bachelor of Pharmacy (Relevant pharma sales experience and

managerial experience)

Functional Competency (Proficiency Levels from 1 – 5, with 1 being the basic and 5 being mastery)

Achievement Orientation (1)

Digital fluency (1)

Driving high performance in teams (1)

Customer centricity (1)

Behavioural Competency

Dominance – Confident, High on Energy, Achievement Orientation

Influence – Builds Trust, Tactful, Collaborative

Steadiness – Calm, Emotionally Stable, Positive

Conscientiousness – Vocal, High on Integrity, Organised