App Growth Executive

Nayatel; Islamabad; Sur place; PKR 1 500 000 - 2 500 000; Plein temps

Résumé du poste

Nayatel in Islamabad is seeking a data-driven App Growth Executive to own the end-to-end growth strategy for our mobile app. You will blend performance marketing, user psychology, and product thinking to drive acquisition, boost retention, and turn the app into a daily habit.

You will run growth experiments, map user journeys, manage analytics stacks (GA4, Firebase, Mixpanel/Amplitude, and MMPs), and collaborate with marketing, product, and engineering to ship growth features and partnerships

Qualifications

• 16 years of education.
• 2+ years in Apps Manager, Product Manager, or Mobile Marketing roles focused on downloads and growth.
• Strong ASO, UA, and mobile marketing knowledge.
• Creative and strategic mindset for growth.
• Strong PM skills to handle multiple initiatives.
• Knowledge of the Pakistani market is advantageous.

Responsabilités

• Design and execute full-funnel acquisition and retention strategies.
• Run data-backed growth experiments and funnel optimization.
• Own app analytics: GA4, Firebase, Mixpanel/Amplitude, and attribution.
• Collaborate with Marketing, Product, and Engineering on growth features.
• Lead brand partnerships and app-centric campaigns.

Connaissances

Growth marketing

Experimentation

Analytics

Project management

Collaboration

Formation

16 years of education

Outils

GA4

Firebase

Mixpanel

Amplitude

Adjust/AppsFlyer

Description du poste

Role Overview:

We’re looking for a data-driven, experiment-led App Growth Executive to own the end-to-end growth strategy of our mobile app. You’ll blend performance marketing, user psychology, and product thinking to drive acquisition, boost retention, and turn our app into a daily habit. If you live in analytics, run growth experiments fearlessly, and know how to collaborate with teams and external brands this is your role.

Key Responsibilities:

• Design & Execute Full-Funnel Acquisition & Retention Strategies
  • Plan and manage multi-channel user acquisition campaigns across paid (Meta, Google Ads, TikTok, programmatic) and organic (ASO, SEO, content, community, referral loops)
  • Build and optimize lifecycle marketing flows (push notifications, in-app messages, email, SMS) to drive activation, reduce early-stage churn, and improve D7/D30 retention cohorts
  • Develop win-back campaigns, loyalty mechanics, and habit-forming engagement loops to increase session frequency and long-term app stickiness
• Run Data-Backed Growth Experiments & Funnel Optimization
  • Map end-to-end user journeys, identify drop-off zones, and quantify friction points using quantitative and behavioral data
  • Formulate clear hypotheses and run rapid A/B, multivariate, and split tests across onboarding, paywalls, feature discovery, and conversion checkpoints
  • Translate experiment results into iterative product/marketing optimizations, continuously improving activation rates, feature adoption, and conversion efficiency
• Own App Analytics, Tracking & Insight Generation
  • Manage the complete mobile analytics stack (GA4, Firebase, Mixpanel/Amplitude, MMPs like Adjust/AppsFlyer) and ensure accurate event tracking, UTM governance, and privacy-compliant attribution
  • Build and maintain self-serve dashboards for real-time monitoring of core KPIs: CAC, ROAS, LTV, retention cohorts, funnel conversion, and virality (K-factor)
  • Conduct deep-dive cohort, behavioral, and attribution analyses to surface hidden growth opportunities and deliver weekly/monthly performance reviews with actionable recommendations
• Bridge Growth & Engineering: Scope, Ship & Measure New Features
  • Identify UX bottlenecks, missing functionality, or engagement gaps through data and user feedback
  • Draft clear growth feature briefs, define success metrics, and collaborate with UI/UX Designers, and Engineers to prioritize, scope, and ship growth-driving features (e.g., referral systems, personalized onboarding, in-app rewards, smart notifications)
  • Own post-launch measurement, validate impact against targets, and iterate rapidly based on real-user behavior
• Lead Brand Collaborations & App-Centric Partnership Campaigns
  • Conceptualize and execute strategic brand partnerships, co-marketing campaigns, and creator/influencer activations designed to drive high-intent traffic directly into the app
  • Develop integrated in-app experiences (branded challenges, exclusive offers, co-branded content, cross-promotions) that increase session depth, social sharing, and organic engagement
  • Track partnership ROI, optimize acquisition costs per channel, and scale successful collaborations into repeatable growth engines
• End-to-End Ownership of the Growth Engine
  • Take full accountability for assigned growth initiatives—from campaign ideation to execution, measurement, optimization, and scaling
  • Document experiment outcomes, build reusable growth playbooks, and establish standardized SOPs for campaign launches, feature rollouts, and cross-functional reporting
  • Foster a test-and-learn culture across Marketing and Engineering, ensuring insights are captured, shared, and institutionalized for compounding growth impact

Requirements:

• 16 years of education
• Minimum 2 years of proven experience in a similar role, such as an Apps Manager, Product Manager, or Mobile Marketing Specialist, with a focus on driving app downloads and user growth.
• Strong understanding of app store optimization (ASO), user acquisition strategies, and mobile marketing best practices.
• A creative and strategic mindset with the ability to think outside the box to drive user acquisition and engagement.
• Strong project management skills to handle multiple initiatives and priorities simultaneously.
• Knowledge of the Pakistani market and an understanding of local consumer behavior is highly advantageous.

Why Nayatel?

We provide:

• Challenging environment
• Open door policy
• Respect, dignity, and protection
• Training, mentoring, and coaching in soft and hard skills to transform you as a future leader
• Representation in external forums (University lecturers, advisory boards, etc.)
• Excellent rewards for out of the box thinker, doers, and implementers
• Equal opportunity, merit, and no Safarish culture

Hiring Procedure:

1. CV shortlisting
2. Initial interview
3. IQ/Personality Assessment Tests
4. Final interview
5. Medical Screening
6. Joining