Adwords Marketing Experts for Mobile Apps (A001)

Jobs; Islamabad; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

Top International Jobs is seeking an Adwords Marketing Expert for mobile apps to lead end‑to‑end campaign strategy in Islamabad. The role focuses on user acquisition, engagement, and in‑app conversions, with responsibilities spanning keyword research, campaign design, ad testing, and performance tracking.

You will collaborate with product, design, and sales teams to ensure campaigns align with app features and marketing strategy, while producing regular reports and actionable recommendations.

Qualifications

• Strong communication to collaborate with cross‑functional teams and present insights clearly.
• Marketing strategy skills to plan, execute, and refine data‑driven campaigns.
• Social media marketing to support integrated campaigns for mobile apps.
• Sales‑oriented understanding of funnels, revenue goals, and impact of ads.
• Experience managing and optimizing Google Ads (App Campaigns) with analytics tools.
• Familiarity with mobile attribution platforms (AppsFlyer, Adjust, Branch).
• Bachelor’s degree in Marketing or related field, or equivalent experience.
• Experience in mobile app growth and performance marketing is highly beneficial.

Responsibilities

• Plan, set up, and optimize Google Ads campaigns for mobile apps.
• Conduct keyword and audience research and design campaign structures.
• Create and test ad creatives; monitor CPI, CPA, ROAS, and retention.
• Collaborate with product, design, and sales teams to align campaigns with features.
• Prepare regular performance reports and optimization recommendations.
• Stay updated with Google Ads best practices and mobile marketing trends.

Skills

Google Ads

App Campaigns

User Acquisition

Campaign Optimization

Analytics

Stakeholder Collaboration

Mobile Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Firebase

AppsFlyer

Job description

Company Description

Top International Jobs is a global platform that connects job seekers with international career opportunities across diverse industries. The organization provides daily updates on overseas and remote roles, visa-sponsored positions, urgent hiring alerts, and practical career advice. Its mission is to help professionals access global job markets, increase their earning potential, and advance their careers. Top International Jobs serves both early-career and experienced talent by curating high-quality job openings worldwide and sharing effective job search strategies. Professionals follow the platform to stay informed about new roles and evolving recruitment trends.

Role Description

The Adwords Marketing Experts for Mobile Apps (A001) role is a full-time on‑site position based in Islāmābād, Pakistan. The specialist will plan, set up, and optimize Google Ads campaigns for mobile applications, focusing on user acquisition, engagement, and in‑app conversions. Day‑to‑day responsibilities include conducting keyword and audience research, designing campaign structures, creating and testing ad creatives, and monitoring performance metrics such as CPI, CPA, ROAS, and retention. The role involves collaborating with product, design, and sales teams to align campaigns with app features and overall marketing strategy, as well as preparing regular performance reports and recommendations. The expert will also stay current with Google Ads best practices and mobile marketing trends to continuously improve campaign outcomes.

Qualifications

• Candidates should possess strong Communication skills to collaborate with cross‑functional teams and present campaign insights clearly.
• Candidates should possess Marketing and Marketing Strategy skills to plan, execute, and refine data‑driven user acquisition and growth campaigns.
• Candidates should possess Social Media Marketing skills to support integrated campaigns and leverage cross‑channel promotion for mobile apps.
• Candidates should possess Sales‑related skills to understand conversion funnels, revenue goals, and how advertising impacts business outcomes.
• Experience managing and optimizing Google Ads (including App Campaigns), with solid analytical skills and familiarity with tools such as Google Analytics and Firebase.
• Demonstrated ability to work with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch) and interpret performance data for optimization.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
• Experience in mobile app growth, user acquisition, or performance marketing in a fast‑paced environment is highly beneficial.