Mobile App Growth & Google Ads Specialist

Jobs; Islamabad; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

Top International Jobs is seeking an Adwords Marketing Expert for mobile apps to lead end‑to‑end campaign strategy in Islamabad. The role focuses on user acquisition, engagement, and in‑app conversions, with responsibilities spanning keyword research, campaign design, ad testing, and performance tracking.

You will collaborate with product, design, and sales teams to ensure campaigns align with app features and marketing strategy, while producing regular reports and actionable recommendations.

Qualifications

• Strong communication to collaborate with cross‑functional teams and present insights clearly.
• Marketing strategy skills to plan, execute, and refine data‑driven campaigns.
• Social media marketing to support integrated campaigns for mobile apps.
• Sales‑oriented understanding of funnels, revenue goals, and impact of ads.
• Experience managing and optimizing Google Ads (App Campaigns) with analytics tools.
• Familiarity with mobile attribution platforms (AppsFlyer, Adjust, Branch).
• Bachelor’s degree in Marketing or related field, or equivalent experience.
• Experience in mobile app growth and performance marketing is highly beneficial.

Responsibilities

• Plan, set up, and optimize Google Ads campaigns for mobile apps.
• Conduct keyword and audience research and design campaign structures.
• Create and test ad creatives; monitor CPI, CPA, ROAS, and retention.
• Collaborate with product, design, and sales teams to align campaigns with features.
• Prepare regular performance reports and optimization recommendations.
• Stay updated with Google Ads best practices and mobile marketing trends.

Skills

Google Ads

App Campaigns

User Acquisition

Campaign Optimization

Analytics

Stakeholder Collaboration

Mobile Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Firebase

AppsFlyer

Job description

Top International Jobs is seeking an Adwords Marketing Expert for mobile apps to lead end‑to‑end campaign strategy in Islamabad. The role focuses on user acquisition, engagement, and in‑app conversions, with responsibilities spanning keyword research, campaign design, ad testing, and performance tracking.

You will collaborate with product, design, and sales teams to ensure campaigns align with app features and marketing strategy, while producing regular reports and actionable recommendations.